Saatchi & Saatchi launches “Magicians” for The European Tour

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London - Saatchi & Saatchi London launches "Magicians", the next exciting new spot in the globally successful  "Every Shot Imaginable" campaign for The European Tour. This time, the ad pairs the unique talents of world-famous golfers against the skill of a well-known magician, DMC. The four-minute long online film will break on YouTube on Tuesday, featuring golfing legends such as…

Lexus Revs Up Start-Up Projects with Up to $100,000 in Funding

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Torrance, CA - Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to…

'Battle for the Babies' Awarded in Russia

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Belgrade - The "Battle for the Babies" campaign, organized by the B92 Fund and created by Saatchi & Saatchi Belgrade, has won an award at the Red Apple festival in Moscow.At the 22nd edition of this international advertising and marketing festival, competing against work from over 30 countries, "Battle for the Babies" once again won international recognition, with a bronze…

Elite Coffee 'Where's the Captain?' Features in Google’s Creative Sandbox

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Ramat Gan - "Where's the Captain?", devised by BBR Saatchi & Saatchi for its Strauss Elite Turkish Coffee client, has been chosen by Google for inclusion on its Creative Sandbox, a new site designed to be an online hub for inspiring and creative new campaigns.The ARG (Alternate Reality Gaming) campaign was created to meet the challenge of strengthening the emotional…

Euro Effie Gold for 'Ex-Smokers Are Unstoppable' Campaign

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Brussels - 220, 000 ex-smokers can't be wrong.  The hugely successful ‘Ex-smokers are Unstoppable' campaign for the European Commission won gold yesterday at the Euro Effie Awards, one of the highest achievements for proven effectiveness.  It's the first time a campaign by a European Institution has been awarded a Euro Effie.  It's also the first anti-tobacco campaign to achieve such…

Cadbury Unveils Campaign for New Cadbury Dairy Milk Mousse Range

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Sydney - Cadbury has launched a television, print and digital campaign to support new varieties of its Cadbury Dairy Milk Mousse range - the delicious chocolate experience designed especially for women.The two new Cadbury Dairy Milk Mousse flavours - Raspberry Chocolate and Double Chocolate - are the next two products to come from the mythical land of Joyville.The two new…

Even With Armor, They Can't Protect Themselves

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Surfrider Foundation Press ReleaseSan Clemente, CA - Beginning September 15 and running through November 15, the Aquarium of the Pacific will be the first to host the Surfrider Foundation's inaugural Ocean Armor art exhibit to educate visitors and raise awareness about coastal issues affecting the world's coastlines. Also debuting on September 15 at the Aquarium of the Pacific is Ocean in…

Toyota Takes Care of Your Hair

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Paris - The Saatchi & Saatchi + Duke agency has launched a new advertising campaign showcasing the "moments plus" (bonus features) offered by the carmaker Toyota.Insurance, maintenance, warranty, finance... Have you ever worked out how much your car costs each month? On top of the car's sale price, it can all add up.To reassure future buyers and reduce the investment…

Hollywood Cash: The More You Chew, The More You Win!

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Paris - Hollywood is offering customers a chance to win €300 000 in its packs of chewing gum.The brand and its agency, Saatchi & Saatchi + Duke, are launching an original radio and web campaign based on one recommendation: whatever happens, don't stop chewing...Some people are about to get a nice surprise when they open their pack of Hollywood Chewing Gum!On…

Saatchi & Saatchi Creates New Initiatives for Wordsworth Books

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Cape Town - To meet differing briefs, Saatchi & Saatchi Cape Town has come up with two new campaigns for its Wordsworth Books client.Saatchi & Saatchi Displays Adventures for Wordsworth Books Saatchi & Saatchi Cape Town illustrates how books ‘Take you places' with poster displays for Wordsworth Books. The poster campaign illuminates the idea, when you open a book, you open…

F/Nazca Saatchi & Saatchi Tops CCSP Awards Table

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São Paulo - F/Nazca Saatchi & Saatchi is the most awarded agency at the 37th edition of the Festival do Clube de Criação de São Paulo (São Paulo Creative Club), the most prestigious annual award in Brazil, with a jury made up of creative professionals.The agency won a total of 39 awards, twice those won by the second awarded agency, AlmapBBDO. The prize list,…

Lives of the Homeless’

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New Delhi - As part of Springwel's ‘Sleep Exchange' initiative, where customers' unwanted mattresses are donated to homeless shelters across India, Saatchi & Saatchi India launched a country-wide photography contest.  At the heart of the Springwel campaign was a desire to highlight the day to day struggles of the homeless, so what better place to exhibit the shortlisted photographs than…

Saatchi & Saatchi China Appoints Ng Tian It as ECD Beijing

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Beijing - Last week, Ng Tian It formally assumed the role of executive creative director of the Saatchi & Saatchi Beijing Office, adding yet another leading creative talent to Saatchi & Saatchi, after Fan Ng and Carol Lam."If I were to name a lovemark, the Saatchi & Saatchi brand would definitely stake a strong claim," said Ng Tian It. "For…

Saatchi & Saatchi Sweden Launches New Campaign for Gainomax

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Stockholm - In Sweden everyone eats bananas after working out.Saatchi & Saatchi Stockholm launched "BANANAS ARE FOR MONKEYS" for client Gainomax's sports/energy products in 2006 and have since created many campaigns around that theme, using monkeys every time.They have this time as well, but in a completely new way - as you'll see!Enjoy the films at:The monkey's story - http://www.youtube.com/watch?v=3wRTEeLWXr0Tactics…