Auckland - Saatchi & Saatchi New Zealand has just released a new campaign for ASB Bank. Its goal? To encourage New Zealanders to acknowledge and celebrate their successes - because success breeds success. The campaign territory was the result of research conducted by ASB highlighting that New Zealanders are painfully reluctant to celebrate. They're so humble that when asked how…
Milan - At the end of 2012 Saatchi & Saatchi Italy registered results which, in comparative terms, were in line with 2011, a year in which the agency recorded growth of approximately 10% compared with 2010, despite the fact that investment in Italy showed a marked reduction of over 14% in 2012. This positive performance is no doubt attributable to…
Amsterdam - The Harlem Shake became a global Internet hype in no-time. Millions participated. They danced the Harlem Shake like they lost control of their bodies for a moment. There's no message behind it, it's just plain fun to watch. But we do have a clear message: Parkinson's patients lose control over their bodies, forever. There's no acting in this…
Sydney - The Westpac Group has today announced the appointment of Saatchi & Saatchi to St.George Bank, one of Australia's most iconic banks. General Manager, Strategic Marketing, Australian Financial Services, John Harries, said he was delighted to announce Saatchi & Saatchi had been appointed to the St.George Bank business. Chief Executive Officer, St.George Banking Group, George Frazis commended Saatchi &…
New York, NY - Saatchi & Saatchi New York CEO Durk Barnhill appeared on Bloomberg Television's Bloomberg West segment today. Interviewed by John Erlichman, Barnhill discussed the nature of big-budget media buys for major televised events like the Oscars as well as social media campaigns designed to amplify them. During the live TV segment, Barnhill talked about how smart marketers…
Beijing - Shinho Taste Every Year, the brand campaign created for Shinho by Saatchi & Saatchi Beijing, was launched to coincide with Chinese New Year. Perpetuating the Shinho brand concept of Making Happiness Simple, the TVC and print create for consumers a Year with Shinho Taste full of memories and happiness. The campaign continues for the duration of Chinese New…
Bucharest - United Romanian Breweries Bereprod, one of the largest drinks producers on the local market, will run its advertising campaign for Tuborg this year with Saatchi & Saatchi. "URBB started the New Year well, choosing three new collaborators to promote its image and the brand portfolio. 2013 will definitely be a good year, with innovative campaigns!" said Roccos Cosmatos,…
Dubai, UAE - Saatchi & Saatchi Dubai has appointed Richard Copping to the role of Executive Creative Director. Copping will be responsible for the creative leadership of the agency, working on key clients including ADCB, Arla Foods, General Mills, Kraft Foods, Lenovo, Mall of the Emirates, P&G, RTA and more. Adil Khan, CEO Saatchi & Saatchi, Middle East said: "Richard…
Bucharest - For this year's Valentine's Day, Saatchi & Saatchi Romania has launched a new ‘I Love Milka' communication platform for its Milka confectionery client. At the core of this new platform lies the idea that big love doesn't happen only on Valentine's Day, but every day, with the little things we do for our significant other expressing so much…
Prague - After the successful Christmas campaign introducing the eccentric Slovene ski trainer and his young charges, Saatchi & Saatchi Prague continues the theme in its new work for T-Mobile. This time the campaign focuses on customer service and the agency has taken it on again with admirable care. Stars Zadar Volanič, Vojta Kotek and Lukáš Pavlásek are relaxing at…
Frankfurt - Saatchi & Saatchi Frankfurt's new business story 2013 continues! After winning Union Investment, managing director Dirk Göbel and executive creative director Jorg Riommi are pleased to announce LOTTO Hessen as a new client. The Frankfurt-based agency won the instant lottery products - well known as ‘Rubbellose' - in a pitch against four competitors. Saatchi & Saatchi is now…
Paris - Visa Europe France launches a new campaign with its agency Saatchi & Saatchi + Duke to promote the Visa Premier card. The goal is to incorporate Visa Premier into French daily routine, showing that beyond the insurance and assistance benefits already offered to card holders, they also get discounts in many retail partners during the year. The campaign…
Auckland - Renowned New Zealand artist Jimmy James Kouratoras is exhibiting his first solo show free-of-charge at the Saatchi & Saatchi Gallery in Auckland, from this Friday (22 February, 2013). Kouratoras is the next in a line-up of unique exhibitions at Saatchi & Saatchi's "not your ordinary gallery", which opened last year as a creative hub to inspire staff and…
New York - Saatchi & Saatchi New York hosted a group of students last week from The Young Women's Leadership Schools. The students spent the day paired with an agency employee, learning the ropes and getting a feel for a day in the life of an advertising professional. Students also attended a thought provoking panel discussion with some of the…
