ASB’s New Campaign Encourages Kiwis to Celebrate Success
News
Auckland - Saatchi & Saatchi New Zealand has just released a new campaign for ASB Bank. Its goal? To encourage New Zealanders to acknowledge and celebrate their successes - because success breeds success. The campaign territory was the result of research conducted by ASB highlighting that New Zealanders are painfully reluctant to celebrate. They're so humble that when asked how…