El Segundo, Ca - The 2014 Lexus IS has a bold new design, which makes it impossible to blend into the scenery. Recognizing that some beauty is impossible to camouflage, Team One created an interactive ad based on the concept of "Blending Out" for the Sports Illustrated Swimsuit Issue that allows readers to use their mobile phones to view videos…
London - On the back of its recent aggressive expansion strategy, Saatchi & Saatchi has hired Katrien De Bauw, the managing director of Fallon, to the newly created role of chief operating officer. De Bauw (pictured right) will run the day-to-day operations of the business, manage the agency's continuing growth, and will also oversee a number of Saatchi & Saatchi's…
Madrid - Following the introduction of Pablo Del Campo and his new creative leadership team last year, Saatchi & Saatchi is continuing its transformation in Spain with the appointment of Francisco Rodriguez Cervantes (known as Paco), to the newly created role of Managing Director. Paco joins Saatchi & Saatchi from The Coca-Cola Company where for four years he has headed…
Milan - Salmoiraghi & Viganò, Italy's most popular optical retailer born over 150 years ago in Milan, has begun its collaboration with Saatchi & Saatchi, its new partner for consumer communications in 2013. The assignment, which took place after a pitch against four other agencies, will cover 360° communication activities dedicated to the brand's 400+ outlets.Giuseppe Caiazza, CEO Saatchi &…
São Paulo - The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause. On São Paulo's anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: "Reusing resources. That is our gift to the city of São Paulo".…
Milan - Stroili, the largest chain of jewellers in Italy (with 357 stores) and one of the biggest in Europe, has assigned its communication budget for 2013 to Saatchi & Saatchi Italy, beginning with a new TV/print campaign. The new campaign will be aired this coming spring, and will focus on the elemental and distinctive feature of each Stroili collection:…
Singapore - Subway celebrates Chinese New Year with a new promotional campaign by Saatchi LAB Singapore, putting a fun twist to the typical Chinese New Year television drama. With dramatic characters, gravity defying action and a hero's victory, Subway introduces its Golden Ticket scratch card game that will run throughout the festive season. With 200,000 prizes to be won, game…
New York - Tide's Super Bowl Commercial, "Miracle Stain," was rated the second best ad of the weekend's big game in USA Today's prestigious Ad Meter poll. Created by Saatchi & Saatchi New York, the :60 spot tells the story of the miraculous appearance of a shirt stain in the likeness of Joe Montana.The commercial debuted with much fanfare and…
Paris - Toyota has launched a new minivan with a campaign created by Saatchi & Saatchi + Duke in Paris. It places fathers - the family heroes, the men who can get a family out of any situation, who can solve insurmountable problems - at the centre of the campaign. Being aired across France, Germany, Spain, Finland and Norway, the…
Tokyo - "In Japan it is not common to see overt physical displays of affection in public places. In other words, this is a nation that bows to each other rather than hugs in public. This is quite different compared to some places in Europe and the Americas where hugging and kissing is a common part of greeting friends and…
Buenos Aires - The Gunn Report, the advertising world's most prestigious ranking organization, has announced the rankings to be published in its March 2013 edition. Del Campo Saatchi & Saatchi has climbed from a 4th place ranking in 2012 to 2nd place in the list of the 50 Most Awarded Agencies worldwide, fighting toe-to-toe with advertising's global heavyweights. Led by…
Brussels - Samsonite®, the world's leading luggage brand, has launched ‘Enjoy Every Second', the new 2013 pan-European campaign, created by Saatchi & Saatchi Brussels. Part of the ‘Samsonite by Your Side' campaign, the new work follows last year's successful ‘Arrivals' campaign. Last year's campaign focused on the emotions people show at airport arrivals, this year's campaign is all about the…
Toyota Motor Sales (TMS), U.S.A., Inc Press Release Torrance, Calif. - Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota's new "Wish Granted" commercial starring Kaley Cuoco will make its broadcast debut on February 3. The star of CBS hit show "The Big Bang Theory" will appear granting the wishes of a family in unexpected and creative…
Sao Paulo - With carnival season in Brazil coming up in 2 weeks, F/Nazca Saatchi & Saatchi has created a Skol Boot Camp, where an army of partygoers undergo training to prepare them for the festivities. To a funked up soundtrack of Wagner's "Ride of the Valkyries", the ‘soldiers' practice their dance moves and kissing techniques, and detonate confetti hand…
