Saatchi & Saatchi

Auckland - This week saw the launch of the new Toyota RAV4 campaign, which celebrates the inherently adventurous spirit in all Kiwis. The TVC, launched on 1st April, tells the story of a Toyota Dealer and a prospective customer who decide to take a little detour from the standard test-drive... It's a tale of fun, daring, brotherhood and of course,…

London - Saatchi & Saatchi has launched the latest film in its online series for the Toyota Prius Plug-in Hybrid campaign.  ‘Toyota Positive' aims to bring positivity to the people of London and asks people to step outside of their comfort zone and carry out acts of kindness for their fellow man. The new film, ‘Musical Memories', provides a moving…

Bangkok - Big Cola has recently launched a global campaign that establishes their new brand idea ‘Think Big'. For the Cola brand that began in Peru out of necessity during a war, to becoming the #3 brand in many countries throughout the world, ‘Think Big' is a concept that rings true in everything they do. The Think Big manifesto articulates…

Prague - Saatchi & Saatchi Prague has prepared a spring campaign supporting the specially priced Toyota Yaris aimed at younger customers. The campaign, continuing in the spirit of the "I Am" platform, captivates with its urban casual atmosphere and catchy musical accompaniment.It will run in the Czech Republic and Slovakia from April 1-30 on TV, radio, print and online.See the…

Shanghai - A triptych of three beautiful film vignettes of Chinese family life has been created by Saatchi & Saatchi China for CCTV, the state-owned TV station in China.  Titled ‘The Aged Care', the public service campaign touches the heart strings, and appeals to people to spend time with their relatives. Beautifully shot with a message that everyone can relate…

Auckland - Last week saw the launch of the Electoral Commission's campaign "Māori Roll or General Roll - He aha ō whakaaro?" Encompassing TV, radio, online, print and outdoor, it aims to spread the word among Māori about the choice available to them in the Māori Electoral Option, a legislated event which runs approximately every five years. Saatchi & Saatchi…

London - This week, Toyota Prius launched a new campaign that aims to bring positivity to the people of London. ‘Toyota Positive' motivates people to step outside of their comfort zone and complete acts of kindness for their fellow man. The campaign launches with a series of films. The first features MTV news presenter Joel Dommett and his sidekick, T4's…

Belgrade - Confronted by the alarming statistics that domestic violence in Serbia took 11 lives in only the first two months of 2013, and with last year totalling in 29 deaths of women in a domestic environment, Saatchi & Saatchi Belgrade and Fund B92 have decided to take action, shake the public out of the lethargy and put this issue…

Bucharest - Milka Crispello has been launched on the Romanian market through a campaign developed by Centrade Saatchi & Saatchi. Under the slogan "An extraordinary praline for an ordinary day", Crispello pralines have been launched through a national campaign including TV, outdoor, print and sampling. The campaign also had an important digital component with a locally created concept. The on-line…

New York, NY - MillerCoors unveiled a new series of comedic commercials for Miller Lite at the MillerCoors national wholesalers convention this past month.  Created by Saatchi & Saatchi New York, the spots focus on the recurring "Miller Time" theme, and feature affable American celebrities, including The Hangover star Ken Jeong, UFC legend Chuck Lidell and Roots' drummer Questlove. All…

London - Saatchi & Saatchi has announced a Music Video Challenge with Grammy-award winning American band OK Go. In a unique collaboration, OK Go are inviting young filmmakers to make a video for their brand new track I'm Not Through.  The track is a taster from OK Go's forthcoming fourth album, and the band have taken the unprecedented step of…