New York, NY - Saatchi & Saatchi Worldwide announces that Cynthia McFarlane has been elevated to Chairman and CEO of Latin America, Multicultural USA.
Cynthia (pictured) was most recently President of Saatchi & Saatchi Latin America and Chairman and CEO of Conill. In her new role, she will report directly to Saatchi & Saatchi Worldwide CEO Kevin Roberts and become a member of the agency's Worldwide Executive Board. She will continue her efforts, which have made Latin America the best-performing region in Saatchi & Saatchi's global network, and Conill among the premier multicultural agencies in the United States. Miami remains her base of operations.
Separately, Saatchi & Saatchi's Mary Baglivo is leaving the agency in April to build a strategic brand advisory focused on mid-sized and private equity backed companies. She is also expanding her work as a director on public boards, including PVH (Calvin Klein, Tommy Hilfiger); she will serve as director for a Riverside Private Equity Company.
Mary joined Saatchi & Saatchi in 2004 and was most recently Chair & CEO of Latin America and Multicultural USA.
Roberts noted: "During her eight years with us, Mary led our New York flagship agency winning "Agency of the Year" at Cannes. She was named "Advertising Woman of the Year" and received the AAF's prestigious "Industry Career Achiever" Award for Diversity. She accomplished this all with flair, determination and grace."
Roberts added: "Latin America has flourished, winning many industry accolades under Mary and Cynthia's guidance and the ever creative Pablo Del Campo. We wish Mary much continued success. Cynthia McFarlane's promotion is well earned. She is a proven leader, and I am delighted that she will be working with me directly and joining our Executive Board."
"Saatchi & Saatchi is a highly creative and well-loved brand. I will always value the time I spent with its great team and clients," Baglivo remarked.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
