Saatchi & Saatchi Helps Lenovo Launch Massive Marketing Push

News

New York - This month global PC leader, Lenovo, launched its largest-ever global marketing campaign in support of a new line of Convertible PCs, powerful machines that transform from laptop to tablet with help from Saatchi & Saatchi New York.  The integrated body of work includes a short film, cinema ads and television spots, as well as digital, social and…

'Blood Relations' Blood Drive Takes Place in NYC

News

New York - BBR Saatchi & Saatchi Israel's short documentary film Blood Relations that tells the story of Ben and Seham, a bereaved Israeli father and Palestinian sister from the Israeli/Palestinian Parents Circle-Families Forum and their journey to donate blood to save lives on the other side, screened in the Other Israel Film Festival in New York yesterday. Members of…

LIA Success for BGH and Del Campo Saatchi & Saatchi

News

  Buenos Aires - At the 27th edition of the London International Awards, Del Campo Saatchi & Saatchi received a Gold in TV for "Dads in Briefs", the multi-award winning campaign developed for its client, BGH Air Conditioners.  The campaign also won a Silver.With more than 15,000 entries from 76 countries, Del Campo Saatchi & Saatchi, led creatively by Maxi…

Skol 360° Advert to Fire Up Your BBQ

News

Sao Paulo - Skol 360° beer doesn't leave you feeling bloated, making it the perfect beer for a barbecue. To launch the Skol Barbecue Customer Service campaign, F/Nazca Saatchi & Saatchi created a print ad that can be used to ignite the barbecue grill. The "igniter ad" is made with fabric film and paraffin, with very simple instructions printed on…

Other Israel Film Festival Screens ‘Blood Relations’ Alongside Public Blood Drive

News

New York - BBR Saatchi & Saatchi Israel's short documentary film Blood Relations that tells the story of Ben and Seham, a bereaved Israeli father and Palestinian sister from the Israeli/Palestinian Parents Circle Families Forum and their journey to donate blood to save lives on the other side, will be screened in the Other Israel Film Festival in New York…

Effie Award Success for BBR Saatchi & Saatchi Tel Aviv

News

Tel Aviv - The Effie Awards in Israel took place on 4th November 2012, with BBR Saatchi & Saatchi Group receiving 3 Gold and 3 Silver awards, as follows (short descriptions below):Gold (FMCG - food): Elite WafersGold (Transport - Cars): FordGold (Building and Real Estate): Carmel TunnelSilver (Non-profit): Blood RelationsSilver (Building and Real Estate): Park Hadera (Shikun&Binui)Silver (Toiletries): GilletteGold (FMCG…

Sealord: 'We Live For The Sea'

News

Auckland - Sealord and New Zealand's love and connection with the sea has been highlighted in a new Saatchi & Saatchi campaign for the number one seafood brand."We Live for the Sea" features some of the 1100 Sealord workers, the majority of whom are employed at the company's Nelson headquarters, sharing Sealord's rich history and its deep connections to the…

F/Nazca Saatchi & Saatchi Wins Jay Chiat Award for Skol 'Roundy'

News

Sao Paulo - The Jay Chiat Awards, international awards that recognize brilliant strategic thinking in the communications industry, have announced their 2012 winners.  Brazil's leading beer brand Skol has won Bronze in the Idea for New Product/Content category, with the case study "Skol Roundy", the first Easter egg made with chocolate and beer.Launched in March 2012 the project was created…

Saatchi & Saatchi China Creates Digital Campaign for Huawei

News

Shanghai - Can you imagine how fantastic it would feel to play a 3D fighting game on a screen larger than two standard basketball courts combined?  Gaming fans had the chance to find out when an unprecedented super-large outdoor 3D game was played at the world-renowned Suntec City-Fountain of Wealth in Singapore this September. The sensational creative video show of…

'Saatchi's Big Brief' Launches on Street View

News

Sydney - A ground-breaking new initiative between Saatchi & Saatchi Sydney and Google offers emerging creative talent from around the world a chance to win an internship at the Sydney agency with their winning ideas.One of the biggest challenges facing any young creative is how to get themselves and their ideas into an agency. You can knock on many doors…

American Express Israel and BBR Saatchi & Saatchi launch Blue Card

News

Tel Aviv - American Express has launched its Blue Card in Israel in a ground-breaking campaign which combines music video, branded content and Time Out Tel Aviv. The new card, aimed at young professionals, had to overcome common perceptions of the American Express brand that it is for older, wealthier people, so inaccessible to them. To promote it, BBR Saatchi…

The Lock of a Family

News

Shanghai - Earlier this year, a performance art event created for the Shanghai Clover Children's Rehabilitation Training Centre, and titled "the Lock of a Family", was held at Moon Ship (originally the Saudi Arabia Pavilion at Shanghai World Expo).  The event was designed to raise awareness of autistic children and their families, and was created by Fan NG, Executive Creative…

Deep Like Troy

News

Cincinnati - During the last three football seasons, Head & Shoulders has helped Troy Polamalu's legendary hair take on a life of its own, which included securing a million dollar hair insurance policy and immortalizing him in wax. For the 2012 NFL season, Head & Shoulders is turning the spotlight on men and their hair by giving them a deep…

Saatchi & Saatchi Belgrade Wins Cresta Award in New York

News

The hugely successful "Battle for the Babies" campaign from Saatchi & Saatchi Serbia has won a Cresta award. The campaign to get more and modern incubators in hospitals for babies, won the award in the Integrated Category.  The win follows on from two silvers at The Golden Drum Awards at the beginning of October. Veljko Golubovic, Executive Creative Director of Saatchi…