Amsterdam - After a strategic orientation among three international agencies Rockwool Europe opted for Saatchi & Saatchi | Leo Burnett Amsterdam as lead agency.For Rockwool, Saatchi & Saatchi | Leo Burnett developed a European communication strategy and cross-media campaign consisting of online, mass media, packaging and point-of-sale presentation and activation.In addition to developing the strategy and the creative work, Saatchi…
Wellington - The NZ Army Get What It Takes campaign offers a call to arms for future leaders.The second stage of the campaign, highlighting the leadership and training opportunities offered by NZ Army, was launched this week across integrated platforms; including a 30 second television advert, interactive online experience and print."Our challenge was to continue to demonstrate the Army as…
Amsterdam - As a result of a strategic and creative competition the Nederlandse Spoorwegen (NS, The Dutch Railway) and Regus decided to choose Saatchi & Saatchi Amsterdam as the advertising agency that will represent their new brand Regus | NS station2station.Regus | NS station2station is an inventive, new concept in which NS and Regus offer professional and flexible working spaces…
Bucharest - Spring brings new surprises for Enel's clients. Together with Saatchi & Saatchi Romania, Enel encourages clients to become environmentally friendly by choosing the electronic bill instead of the traditional one.Enel's efforts in sustainable development and innovation are summed up by a modern and efficient solution. Clients have the possibility to receive their invoice online, through the platform MyEnel…
Prague - At the 19th running of ‘Nutcracker', one of the Czech Republic's most prestigious award shows, Saatchi & Saatchi Prague won gold in the TV/Cinema category for its series of six Christmas spots for T-Mobile.The stories take place at the T-Mobile Xmas ad shoot. The agency is played by the agency, the client is played by the client, the…
Zurich - Swisscom is the main sponsor of Swiss Ski. Goal of the sponsoring communication this winter, was to fire up the Swiss fans for snow sports and give them the tools to show and live their enthusiasm. After all there are over three million people in Switzerland next to our ski stars, that actively enjoy winter sports as a…
San Juan - Reported cases of domestic violence in Puerto Rico grew 16% in 2011, but citizens and victims are usually too scared to ask for help.In conjunction with client United Way (Fondos Unidos de Puerto Rico), Badillo Nazca Saatchi & Saatchi created a website focused on giving abused people the necessary tools and resources in order to ask for…
Buenos Aires - Pablo Del Campo, President and CEO of Del Campo Saatchi & Saatchi, has been appointed president of the jury for FIAP - Festival Iberoamericano de Publicidad - one of the most renowned advertising festivals in Iberoamerica. Pablo will be leading the jury in all categories. This year the festival will take place in Miami, with the judging…
Athens - Following an invitation from VIMAGAZINO (a popular Greek magazine), Adel Saatchi & Saatchi created a series of inserts that would advertise Greece abroad in the current, not particularly positive for its country, era.The agency says, "Our response to this 'challenge' was based on a single-minded strategy that would turn in our "favour" all the generated publicity and earned…
Paris - The new Toyota Avensis was launched in January 2012 and features new highlights such as:1. Sophisticated design Elegant and purposeful, Avensis blends flowing lines with a charismatic new look for the front grille and headlamps2. Premium Quality The beautifully crafted interior is notable for its meticulous details and high quality materials.3. Advanced Quality Intuitive technology like Pre-Crash Safety System, Lane Keeping…
Milan - CoorDown and Saatchi & Saatchi Italy have joined forces for a communication project to promote better integration of people with Down Syndrome into society.On March 21st, UN World Down Syndrome Day (WDSD), alternative versions of well known national and international TV and print campaigns will run featuring actors with Down Syndrome in place of the original actors and…
Sydney - Top talent continues to arrive at the newly revitalised Saatchi & Saatchi Sydney. Most recent is Yahoo!7's Suz Koch, who last week took up the newly created role of Social Strategist.Koch is the first planning hire under new Executive Planning Director, Jason Lonsdale, who joined the agency in January."Our baseline goal is not just keeping up with media…
Prague - Czech internet leader Seznam.cz has appointed Saatchi & Saatchi Prague as its main creative agency, replacing McCann Erickson which had held the account for the past four years."After the unscheduled second round of the pitch, Seznam.cz chose the agency Saatchi & Saatchi for the following period. Their proposals convinced us of their understanding of our products, the brand's…
Torrance, Ca - Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c, the newest member of the Prius Family. "The Game of Life with Prius c" demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for…