New York - Saatchi & Saatchi recently released two TV spots as part of Lenovo's "For Those Who Do" campaign. "Day in the Life: Businessman" features a businessman empowered by his Lenovo ThinkPad X1, so nothing stops him from completing his Do. Our hero is put through a torture test on a quick business trip where we'll see his laptop spilled…
Sydney - Two new Toyota campaigns were launched in Australia this week by Saatchi & Saatchi Sydney: 'Unbreakable' for the new HiLux, and 'Some Things in Life Can Wait' for RAV4.UnbreakableSaatchi & Saatchi has unveiled yet another iconic piece of ‘unbreakable' advertising for the new-look Toyota HiLux. The campaign launched during the AFL & NRL footy finals on Sunday 18th…
Mexico City - SUBWAY® is a brand known for offering a healthy and delicious alternative within the fast food segment. Their Subs and salads are recognized worldwide. The enterprise is in constant growth, and in Mexico they already have 524 stores. There is no doubt that, with Saatchi & Saatchi's collaboration, SUBWAY® Mexico will maintain this trend and that together…
El Segundo, CA - In a new brand platform developed by Saatchi & Saatchi's Team One, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking…
Tokyo - On September 17, Mie Project opened the doors to their first store branded under the name CHOOSEE (http://www.choosee.com). But this won't be just another specialty food store in the trendy Omotosando neighbourhood of Tokyo.To begin with, the store will occupy part of the office space of advertising agency Saatchi & Saatchi Fallon (SSF - http://www.ssftokyo.co.jp/). SSF is well known in Japan for some breakthrough and unusual campaigns over the years…
Tel Aviv - Israeli and Palestinian members of the Parents Circle Families Forum (PCFF), a joint Israeli/Palestinian organization for people who have lost an immediate family member in the conflict came together in Cinematheque Square, Tel Aviv last night to publicly donate their blood as a symbolic act of healing to mark UN International Peace Day.Last week, a small group…
London - Saatchi & Saatchi has launched Eighty, a fully integrated design agency offering end-to-end design strategy and creative execution across multiple media. The name stems from Saatchi & Saatchi London's iconic 80 Charlotte Street address.Specialising in design, art direction, brand Identity systems and their practical implementation in client communications, Eighty's core portfolio of services include brand identity, guidelines, logo development,…
Prague - Having successfully completed the pitch to be T-Mobile's lead communications agency, Saatchi & Saatchi Prague has created a new campaign to promote the brand's family services. The campaign is based around the funny and human stories that come out of weddings, in particular the wedding of a quirky father's only daughter.The father in question is played in unmistakable…
London - Car drivers across the UK were given thousands of pounds disguised as parking fines today as teams of phoney traffic wardens took to the streets in a new TV advert being filmed by the brand. Famous for featuring unsuspecting members of the public in its TV ads, T-Mobile turned its attention to motorists and traffic wardens to give them…
Tel Aviv - BBR Saatchi & Saatchi is delighted to announce that the agency has won the advertising account for Israel's No.1 credit card brand, Isracard.The agency beat Grey, Publicis, and BBDO in a 3-month pitch for the account. The incumbent, Y&R, who had handled the account for twelve years, did not participate in the pitch.The win represents both a…
Buenos Aires - "Out of Place" is the new campaign for Cerveza Andes to introduce their new can and bottle with a temperature sensor that lets you know the ideal time to drink your beer. The campaign is comprised of "Ballerina" and "Bad News", two spots that were launched last Thursday and will appear during the month of September.The two spots…
Moscow - P&G's Old Spice has launched a new digital campaign on popular Internet portal www.lookatme.ru as part of its global megabrand initiative, in support of the introduction of three new fragrances - White Water, Noir and Danger Zone.Saatchi & Saatchi Russia has created a campaign that brings to life three Old Spice characters from previous communications: ‘Superhero' representing Danger…
Tokyo - Saatchi & Saatchi Fallon Tokyo recently launched a viral campaign for Citi Cards aimed at young adults offering credit cards that have an array of special rewards and bonus features. The campaign involves six short films around characters named Itarery & Tsukusery. If you understand Japanese, you may already be laughing. That's because the names are derived out of…
Stockholm - In a consumer product test with a difference, last week P&G's Ariel challenged Nordic Facebook users to stain as many brand new clothing items as possible, with the chance to win whatever they hit - after it had been washed clean with Ariel Actilift.Created by Saatchi & Saatchi Sweden, working with production partners B-Reel, ‘Ariel Fashion Shoot' took…
