Prague - Having successfully completed the pitch to be T-Mobile's lead communications agency, Saatchi & Saatchi Prague has created a new campaign to promote the brand's family services.
The campaign is based around the funny and human stories that come out of weddings, in particular the wedding of a quirky father's only daughter.
The father in question is played in unmistakable fashion by the legend of Czech theater and film, actor Boleslav Polivka. We can look forward to more of his comic genius in several TV spots, which gradually reveal the individual benefits of T-Mobile's family services.
As well as the TV work, the campaign also comprises print advertising, billboards and the theme for other communication channels, all created by Saatchi & Saatchi Prague.
Watch the first TV ad in the campaign at http://www.youtube.com/watch?v=c27md_x8EP8