Saatchi & Saatchi Italy Wins Enel Pitch

Milan - Saatchi & Saatchi Italy has won the communications budget for the Enel Company, Italy's largest energy provider.

The pitch started back in April 2011 and involved idea conception, strategic support, creation and production of advertising campaigns to run both above the line in classic media and in new media, for Enel and its subsidiaries.

Fabrizio Caprara, Chairman of Saatchi & Saatchi Italy and responsible for the project, declared: "I'm proud of this result and of the work done by the team lead by Camilla Pollice (General Manager of the agency in Rome) and Agostino Toscana (Executive Creative Director for Italy).  My thanks go also to Enel, with whom we have enjoyed 8 years of making highly creative campaigns, and who have chosen us once again."

He continued: "The pitch has been long, complex, and highly demanding, but as usual reflecting the Saatchi & Saatchi spirit of professionalism combined together with moments of passion and fun."

Giuseppe Caiazza, Chief Executive Officer of Saatchi & Saatchi Italy, commented: "Enel represents true Italian excellence in the world, and it is worthy of a global point of view. And as usual we've involved all the best resources of the Saatchi & Saatchi network, which has worked in perfect harmony and with passion, together with our already well proven Enel Team in Italy."

"This success confirms and reinforces again a 2011 which is revealing real positives for Saatchi & Saatchi in Italy, both from the results point of view and from the creative one," said Giuseppe Caiazza.

Photo (l to r): Fabrizio Caprara and Giuseppe Caiazza

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