Torrance, Calif - As part of its popular annual December to Remember sales event, Lexus announced today that it will donate $5 to Toys for Tots for every big red bow shared via Facebook and Twitter. The campaign ends Jan. 3, 2012, with Lexus providing a maximum donation of $100,000 for the social media fundraiser.On Facebook, fans make the donation…
Sydney - Hot on the heels of the appointment of Damon Stapleton as ECD, Saatchi & Saatchi Australia CEO Michael Rebelo has lured long-standing planning partner Jason Lonsdale to join his leadership team as Executive Planning Director at the Sydney agency.Lonsdale worked closely with Rebelo at London's Charlotte Street where, in his capacity as International Planning Director, he was the…
Singapore - Saatchi & Saatchi Singapore announces that it has been chosen by HTC South Asia to help launch a bevy of new smartphones in the region.HTC approached Saatchi to develop and roll out integrated multimedia campaigns for major new smartphones in South Asia, including the new HTC Sensation XE with Beats Audio and Sensation XL multimedia superphone."We are enormously…
One in five Americans ages 21-29 is Hispanic. Numbering eight million, Hispanics 21 to 29 comprise a powerful and bourgeoning market With 34% growth from 2000 to 2011, and projected growth of 15% in the next five years, their importance is only increasing. The young Hispanic audience may be easy to spot on a census chart, but is it easy…
Milan - The European ‘T-Mobile Angry Birds Live' project for Deutsche Telekom, created by Luca Pannese (art director) and Luca Lorenzini (copywriter), has received 3 Bronzes at the 2011 Eurobest Award in the following categories: Outdoor - Ambient: Stunts & Live Advertising, Media - Best use of Ambient Media: Large Scale and Interactive - Viral.The event was shot in Barcelona…
Buenos Aires - It's the year 2011 and digital cameras, cell phones, and the evolution of social networks have made our lives open for all to see. This often puts the reputation and integrity of individuals at risk, especially when photos are taken at night, in bars and clubs.That's why Norte Beer has created Photoblocker, the first intelligent beer cooler,…
Milan - AIA has entrusted Saatchi & Saatchi Italy with its 2012 budget for the communication of all its products, including Bon Roll, Wudy, and Aequilibrium line of cold meats. The agency headed by Giuseppe Caiazza won through in a pitch that saw it compete with Leo Burnett, McCann Erickson and STV. The campaign, planned to be on air early in…
Sydney - New Saatchi & Saatchi Australia CEO Michael Rebelo's promise to get the agency back to producing the "most audacious and progressive" creative work in Australia has moved one step closer with the appointment of multi-award winning ECD, Damon Stapleton.Australian born Stapleton, who joins Saatchi & Saatchi from TBWA/Hunt/Lascaris in Johannesburg, led the team which created The Trillion Dollar…
Singapore - Saatchi LAB is proud to announce its reappointment as the Agency Of Record for The Management Development Institute of Singapore (MDIS). This is the second consecutive reappointment and is also the first time any agency has been appointed for 3 consecutive years. This appointment stems from the the strong belief within the board of directors at MDIS that Saatchi LAB has…
Buenos Aires - The advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has created a new breed of microwave for their client, BGH. "QUICK CHEF MUSIC" is the first-ever microwave that plays music when food is ready.The idea emerged when we sat down with our client to think about what we could communicate about the "BGH QUICK CHEF"…
London - Saatchi & Saatchi created a multi-city, multi-media spectacular for the next instalment in Deutsche Telekom's 'Life is for sharing' campaign that unfolded simultaneously across five markets tonight starring the world's biggest selling female artist of all-time, singer-songwriter Mariah Carey.Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting…
Manila - Arthur Young Jr., Chairman at Ace Saatchi & Saatchi, has announced the appointment of Mio Chongson as the new COO at the agency. She will take over from Matt Seddon, who will leave the Philippines to take on the position of CEO India of Saatchi & Saatchi.Chongson is currently the CEO of Blue Bottle, a reputable independent local agency,…
Mumbai - Saatchi & Saatchi has announced the first step in a major renewal of the agency's India office with the appointment of new Chief Executive Officer, Matt Seddon. Seddon is currently CEO at Ace Saatchi & Saatchi Manila where he has been based since 2008.Chris Foster, Chairman and CEO of Saatchi & Saatchi Asia Pacific, who signalled changes were…
Auckland - A brand new campaign for Pump has just splashed across our collective conscience. But this time, it goes one step further than just promoting the benefits of water. It encourages us to ‘Make like Water'. With the help of an unlikely mentor, we are taught how to act like water to overcome life's daily problems. Refreshingly, it's nonâpreachy...just…
