Milan - AIA has entrusted Saatchi & Saatchi Italy with its 2012 budget for the communication of all its products, including Bon Roll, Wudy, and Aequilibrium line of cold meats. The agency headed by Giuseppe Caiazza won through in a pitch that saw it compete with Leo Burnett, McCann Erickson and STV.
The campaign, planned to be on air early in 2012 with massive television programming, will launch a new communication format for the San Martino Buon Albergo-based company, and will cover its many brands.
The agency will also be involved in communication activities abroad, where AIA is already distributing its products and enjoying rapid growth, and will develop a significant web element to the campaign.
"We are very proud to count among our clients such a prestigious company as AIA, which every day exports the taste of Italy throughout Europe." said Giuseppe Caiazza, Chief Executive Officer of Saatchi & Saatchi Italy and head of Saatchi & Saatchi EMEA Automotive Business.
"This win," says Caiazza (pictured), "closes a busy year full of great successes, which has seen us grow by 8% over the previous year, thanks to our creative excellence and despite the difficult market situation. Saatchi & Saatchi is already working to further strengthen the position of AIA as a Lovemark for Italian families."
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