New York - Saatchi & Saatchi New York releases its latest Amdro work, directed by rock star and horror movie director Rob Zombie. Appropriately entitled "Ant March", this iteration emphasizes the idea that no one ever sees the invasion coming. One morning you wake up and they're everywhere. Ants. Suddenly you're overwhelmed with an uncontrollable fury - a primal rage that…
Los Angeles - Conill today announced that Ross Ludwig will join the agency as its Executive Creative Director effective September 1. Mr. Ludwig (42) was previously part of a high-profile creative team that produced ideas for such agencies as Crispin, Porter + Bogusky, Goodby Silverstein and Partners, Wieden+Kennedy, BBDO, Mother and Chiat/Day, among others."The changing U.S. marketplace requires a broader…
San Juan - Leading regional business publication Caribbean Business recently ran a feature on Badillo Nazca Saatchi & Saatchi's latest Wendy's campaign.The article narrates how the agency has built the brand's equity over time, through a multi-media effort across all touch points, to turn Wendy's into a Lovemark for Puerto Ricans. The brand, with the lowest advertising budget among its competitors,…
Auckland - ASB bank, New Zealand's most socially active bank, has partnered with music streaming service Spotify to create a soundtrack to the Olympics."As the official and exclusive bank of the NZ Olympic team, with one of the largest active Facebook communities in NZ, we wanted to create something special to show our support for our athletes in London," says…
Delhi - Millions of homeless people in India have never experienced the comfort of a bed. Children growing up on the streets rest their heads on cold, hard pavement every night. Saatchi & Saatchi India and Springwel Mattresses came up with 'Sleep Exchange', inviting customers buying a new mattress to take their old mattress to Springwel stores across India. The used…
Mumbai - Saatchi & Saatchi India's new campaign for P&G's detergent brand Ariel, aims to infuse love into laundry, a very low involvement relationship. Faced with the challenge to create a strong emotional connect for the brand, the campaign revolved around the insight that clothes have memories and stories attached to them, which is what makes people love and treasure…
New York - Kevin Roberts, CEO Saatchi & Saatchi Worldwide, announces a plan to accelerate Saatchi & Saatchi's growth in The Americas. Roberts says, "The changes we are making over the next month are exciting and designed to focus our efforts, and our talent, against significant growth opportunities. The changes include a realignment of CEO Leadership in New York and…
Springdale, AR - Saatchi & Saatchi X, the most-awarded shopper marketing network in the world, today celebrated the opening of its Cincinnati office, the company's thirteenth location worldwide. John Yengo, a well-known marketing executive with strong ties to the Greater Cincinnati area, will lead the local office as Executive Vice President and Managing Director."John's proven record of leadership and marketing…
New York - On Tuesday July 31st Saatchi & Saatchi NY hosted a unique and exciting event led by the New York Women in Communications Mentoring Foundation. The event was a ‘speed mentoring' night intended to match up industry professionals with young up and coming professionals and eager students.If a pair hits it off, they can continue their contact and…
London - French director Xavier Fauthoux has been chosen as the Grand Prize winner for the James Brown Music Video Challenge. In addition, Universal Music Enterprises (UMe), along with the James Brown Estate has chosen his entry to be the official music video for the track ‘It's a Man's, Man's, Man's World,' with a prize of US $4,000, which will…
Brussels - The European Parliament has granted Saatchi & Saatchi Brussels the contract for the integral redefinition of its brand identity.The new visual identity will embody the values of the European Parliament, its mission and achievements, as a democratically elected institution at the service of all European citizens.Saatchi & Saatchi Brussels will be responsible for creating a complete visual identity…
New York - Are you a New Yorker Who Cares? That's the question being posed to thousands of revelers around New York City.Saatchi & Saatchi New York continues its relationship with True Blue Day affiliate New York Cares Volunteer group by spotlighting the organization in a new and exciting volunteer video. The film is narrated by native New Yorker Harvey…
New York - Slipknot is proud to announce today the launch of the band's first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.Appropriately entitled "Slipknot: Wear the Mask," the app is as much about the fans as it is the band. The point is for…
Mumbai - Saatchi & Saatchi India today announced the appointment of Vidhya Sankarnarayanan as Strategy Head, Mumbai. As part of her responsibilities, Vidhya will work closely with Sourabh Mishra, Chief Strategy Officer, Saatchi & Saatchi and play a key role in driving brand solutions and creating brand opportunities through multichannel experiences.Speaking about his new team member, Sourabh Mishra, Chief Strategy…