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Springdale, AR - Saatchi & Saatchi X, the most-awarded shopper marketing network in the world, today celebrated the opening of its Cincinnati office, the company's thirteenth location worldwide. John Yengo, a well-known marketing executive with strong ties to the Greater Cincinnati area, will lead the local office as Executive Vice President and Managing Director.
"John's proven record of leadership and marketing excellence enriches Saatchi & Saatchi X's ability to meet the expanding needs of our clients," said Dina Howell, Worldwide Chief Executive Officer of Saatchi & Saatchi X. "Our Cincinnati team will partner with our existing Cincinnati-based clients, including Procter & Gamble and Kroger."
Yengo (pictured) worked at P&G in brand management for nearly 13 years, building some of the world's most prominent brands. As an equity partner with the Cincinnati advertising agency Barefoot Proximity for ten years, Yengo understands the important dynamics between clients and agencies. Yengo left Barefoot in 2010 after the sale of the agency to Omnicom.
"I'm excited to bring the innovative shopper marketing leadership of Saatchi & Saatchi X to Cincinnati," said John Yengo. "Since Cincinnati was designated the Hub of Innovation and Opportunity for Consumer Marketing by the Ohio Department of Development in 2010, our office is a natural fit in this growing marketing community. I look forward to quickly connecting and engaging with our clients."
Yengo is a founding board member for Pitch in Baseball, a non-profit organization serving children around the world. He is passionate about coaching youth basketball, baseball and soccer teams.
