ASB Teams up with Spotify to Create Official Olympic Soundtrack



Auckland -
ASB bank, New Zealand's most socially active bank, has partnered with music streaming service Spotify to create a soundtrack to the Olympics.

"As the official and exclusive bank of the NZ Olympic team, with one of the largest active Facebook communities in NZ, we wanted to create something special to show our support for our athletes in London," says Anna Curzon, GM of Brand Experience and Digital Channels.

"We wanted a fun activity that would capture everyone's passionate support for our hard working team."

The Moodulator app, developed by Saatchi & Saatchi, shares regular updates from London 2012 and invites Facebook members to record their reaction to the news using a series of sliders which gauge emotions such as pride, happiness and excitement.

Moodulator then links with Spotify, a music streaming service which suggests a music track that accurately reflects their emotions. Alternative mood tracks can also be searched and selected, and sharing is encouraged with the opportunity to win VIP tickets to Rhythm & Vines music festival as well as Premium Spotify.

"It's a great way to use the huge music library on Spotify - over 15 million tracks - and shows real insight into how people create and share playlists for special occasions," says Kate Vale, Managing Director of Spotify Australia and New Zealand.

This is a New Zealand media first, being the first branded Facebook app to integrate with the Spotify platform and industry commentators have described it as ‘one of the most innovative uses of Spotify's unique music streaming capabilities'. Just over 1 week after launch, 13,000 kiwis agree.

The most popular music tracks entered are being collated into a final ‘Olympic Moods' playlist, which will offer a comprehensive soundtrack to the highs and lows of the New Zealand Olympic team and can be downloaded for free using Spotify.

To see the mood of the nation so far visit www.moodulator.co.nz


CREDITS

Client: ASB
Client: Debbie Lowe, Senior Campaigns Manager
Agency: Saatchi & Saatchi
Executive Creative Director: Antonio Navas
Creative Team:  Arnya Karaitiana, Phil Hickes, Adam Thompson
Digital Director: Fee McLeod
Executive Digital Producer: Haydn Thomsen
Design & Development Partner: Gladeye


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