New York - Saatchi & Saatchi New York releases its latest Amdro work, directed by rock star and horror movie director Rob Zombie.
Appropriately entitled "Ant March", this iteration emphasizes the idea that no one ever sees the invasion coming. One morning you wake up and they're everywhere. Ants. Suddenly you're overwhelmed with an uncontrollable fury - a primal rage that says, "Must. Kill. Now."
Bugs drive even the sanest person crazy, and when they do, it's time to get crazy right back. AMDRO fulfils every person's cold-blooded, insecticidal dreams.
Saatchi & Saatchi NY's commercial is certainly striking; the arresting cinematography paired with an eerie, repetitive voiceover makes the commercial feel like an actual mini horror movie.
You can view the spot on YouTube at: