Tel Aviv - BBR Saatchi & Saatchi is delighted to announce that the agency has won the advertising account for Israel's No.1 credit card brand, Isracard.
The agency beat Grey, Publicis, and BBDO in a 3-month pitch for the account. The incumbent, Y&R, who had handled the account for twelve years, did not participate in the pitch.
The win represents both a significant financial and strategic victory for BBR.
The Isracard account is one of the largest in the financial sector.
In addition to boasting the largest number of card holders in Israel, the brand is also an issuer of American Express, Mastercard, and Visa.
CEO Yossi Lubaton (pictured) commented, "Winning the Isracard account is a major milestone for the agency. For our local advertising industry it has been the biggest new business opportunity of 2011 and an important source of future growth for BBR Saatchi & Saatchi. I'm enormously proud of the huge effort the agency put into the project."