Cape Town - To meet differing briefs, Saatchi & Saatchi Cape Town has come up with two new campaigns for its Wordsworth Books client.
Saatchi & Saatchi Displays Adventures for Wordsworth Books
Saatchi & Saatchi Cape Town illustrates how books ‘Take you places' with poster displays for Wordsworth Books. The poster campaign illuminates the idea, when you open a book, you open yourself up to adventures that can take you anywhere.
The campaign shows three iconic scenes from famous books, where the reader finds him/herself in a particular moment. The characters react by pointing the reader in the direction of the next part of the story and ending with the question, "Where will the next page take you?"
With the closing down of the Wordsworth Books store at the V&A Waterfront, the client needed something to help notify customers of the move and direct customers to the locations of the other stores in the area. So Saatchi & Saatchi Cape Town developed an in-store promotion to demonstrate the store being ‘Between Places'.
To save the customers from literary limbo, Saatchi & Saatchi created a bookmark styled in the iconic Google maps icon and placed them in all remaining books during the store's closing down sale.
Each of the bookmarks gave the customers the directions and exact coordinates of the nearest Wordsworth Books stores in Gardens Centre and St. John's Square (Piazza).