Even With Armor, They Can't Protect Themselves

Surfrider Foundation Press Release

San Clemente, CA -
Beginning September 15 and running through November 15, the Aquarium of the Pacific will be the first to host the Surfrider Foundation's inaugural Ocean Armor art exhibit to educate visitors and raise awareness about coastal issues affecting the world's coastlines. Also debuting on September 15 at the Aquarium of the Pacific is Ocean in Motion, a multimedia experience where visitors can learn ways to help conserve the ocean and its resources.

While marine animals have many natural defenses, they are powerless against man-made threats of pollution, ocean warming and over-industrialization.  The Surfrider Foundation, in conjunction with Saatchi & Saatchi LA, worked with production designer Bruce McCloskey, special effects artist, puppeteer, model maker and production designer Greg Aronowitz, and production designer Paul Rice to create a collection of life-sized ocean armor sculptures meant to inspire viewers to preserve the ocean and the creatures that call it home.  The message is simple: They can't protect themselves.

"The elegance of these sculptures is matched only by the poignancy of their message," said Surfrider Foundation Marketing Director, Matt McClain. "We all must do whatever we can to safeguard the animals with whose environs we share."

The armor of these ocean animals - Ocellaris Clownfish, Common Bottlenose Dolphin, Alaskan Sea Otter and the Red-Crowned Crane - contain design influences from around the world - from medieval European armor to 12th-century Japanese samurai gear and represents the global and timeless relationship with the ocean and its inhabitants. 

"To truly appreciate the artistry, detail and sheer presence of the armor, you need to see them in person," said Saatchi & Saatchi LA Creative Director, Raymond Hwang. "We are thrilled about this opportunity to share the collection and its message with the public. Hopefully, this will be the first of many exhibit showings."

Ocean in Motion is an ongoing program that will be projected on the National Ocean and Atmospheric Administration's Science on a Sphere® display, located in the Aquarium's Ocean Science Center.  This show connects ocean health to human health from a global perspective, using a dynamic combination of music, video, narration, and data.

The ocean is always in motion and supports life all over the planet, from the microscopic animals in the ocean to the billions of people around the world who rely on seafood as a major source of protein day in and day out. Ocean in Motion visually communicates the links between algal blooms, fish migrations and human activity to tell a compelling story about our dependence on the ocean.

For more information on the Ocean Armor art exhibit, visit www.oceanarmor.org.

For more information visit on Ocean in Motion, visit www.aquariumofpacific.org.

(Photo:  Ocellaris Clownfish - True to life, the clownfish armor measures 1.5 to three inches long.)

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…