Toyota Takes Care of Your Hair

Paris - The Saatchi & Saatchi + Duke agency has launched a new advertising campaign showcasing the "moments plus" (bonus features) offered by the carmaker Toyota.

Insurance, maintenance, warranty, finance... Have you ever worked out how much your car costs each month? On top of the car's sale price, it can all add up.

To reassure future buyers and reduce the investment that buying a car can involve nowadays, Toyota is launching the "Pack Relax".

This new offer includes 4 months' maintenance, assistance and warranty when you buy a car.

To promote the initiative, Saatchi & Saatchi + Duke has made a new 30 sec TV ad, airing from 6 September. The agency takes a fun look at what this new service from Toyota offers. It shows a man doing his accounts, becoming more and more stressed by his car-related expenses, to the point where he loses all his hair.

The campaign will run in the press, on the web and on radio.



Agency Manager: Nicolas Askevis, Julie Puissant, Sarah Boyeldieu

Creation: Anne-Cécile Tauleigne (DC), Rafael Genu (CR), Vincent Bérard (DA)

Advertiser Account Manager: Gilles Quétel, Carine Pâris, Henry de Cumont, Ombeline Perier

TV Producer: Martine Joly (WAM)

Director: Franck Devos (SAME)

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