Hollywood Cash: The More You Chew, The More You Win!

Paris - Hollywood is offering customers a chance to win €300 000 in its packs of chewing gum.

The brand and its agency, Saatchi & Saatchi + Duke, are launching an original radio and web campaign based on one recommendation: whatever happens, don't stop chewing...

Some people are about to get a nice surprise when they open their pack of Hollywood Chewing Gum!

On 5 September, the brand launched a huge promotional campaign based on a simple, effective strategy: 300 coupons worth €1000 hidden in all chewing gum packs carrying the offer, with a total of €300 000 for consumers to win.

The lucky winners can collect their prize by simply using a winning coupon and a form on the operation's mini-site (http://www.hollywoodcash.fr/).

To promote this operation, named Hollywood Cash, the Saatchi & Saatchi + Duke agency has created a radio and web campaign based on the idea, "Whatever happens, don't stop chewing".

The agency has produced a fun, positive campaign that will give gum fans another reason to chew. The campaign includes 3 radio advertisements (on air from 5 September) and 8 viral films (see them from 7 September on the brand's Facebook page, and on Youtube in Trueview). It shows "serial chewers", unaffected by a hostile environment that tries to dissuade them from chewing.

Drowning in confetti or torrents of water, attacked by shrill guitar feedback or an enraged T-Rex...  nothing will stop them from chewing their Hollywood gum to try to win the jackpot!

Every week, there will be a new video to discover.

The campaign also features a banner campaign, which will run until 31 March 2013.

https://www.facebook.com/hollywoodchewinggum

Video: https://vimeo.com/49007255


Credits: 

Agency Manager: Barbara Arbib, Laure Bathol.
Creation: Anne-Cécile Tauleigne (DC), Sébastien Pujol (CR), Adrien Boissonot (DA).
Advertiser Account Manager: Sabine Lehner - Perrine Pierrard - Thomas Ceyrac.
TV Producer: Martine Joly (WAM).
Director: Emile Sornin (Les Télécréateurs).


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…