Hollywood Cash: The More You Chew, The More You Win!

Paris - Hollywood is offering customers a chance to win €300 000 in its packs of chewing gum.

The brand and its agency, Saatchi & Saatchi + Duke, are launching an original radio and web campaign based on one recommendation: whatever happens, don't stop chewing...

Some people are about to get a nice surprise when they open their pack of Hollywood Chewing Gum!

On 5 September, the brand launched a huge promotional campaign based on a simple, effective strategy: 300 coupons worth €1000 hidden in all chewing gum packs carrying the offer, with a total of €300 000 for consumers to win.

The lucky winners can collect their prize by simply using a winning coupon and a form on the operation's mini-site (http://www.hollywoodcash.fr/).

To promote this operation, named Hollywood Cash, the Saatchi & Saatchi + Duke agency has created a radio and web campaign based on the idea, "Whatever happens, don't stop chewing".

The agency has produced a fun, positive campaign that will give gum fans another reason to chew. The campaign includes 3 radio advertisements (on air from 5 September) and 8 viral films (see them from 7 September on the brand's Facebook page, and on Youtube in Trueview). It shows "serial chewers", unaffected by a hostile environment that tries to dissuade them from chewing.

Drowning in confetti or torrents of water, attacked by shrill guitar feedback or an enraged T-Rex...  nothing will stop them from chewing their Hollywood gum to try to win the jackpot!

Every week, there will be a new video to discover.

The campaign also features a banner campaign, which will run until 31 March 2013.


Video: https://vimeo.com/49007255


Agency Manager: Barbara Arbib, Laure Bathol.
Creation: Anne-Cécile Tauleigne (DC), Sébastien Pujol (CR), Adrien Boissonot (DA).
Advertiser Account Manager: Sabine Lehner - Perrine Pierrard - Thomas Ceyrac.
TV Producer: Martine Joly (WAM).
Director: Emile Sornin (Les Télécréateurs).

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