Cadbury Unveils Campaign for New Cadbury Dairy Milk Mousse Range

Sydney - Cadbury has launched a television, print and digital campaign to support new varieties of its Cadbury Dairy Milk Mousse range - the delicious chocolate experience designed especially for women.

The two new Cadbury Dairy Milk Mousse flavours - Raspberry Chocolate and Double Chocolate - are the next two products to come from the mythical land of Joyville.

The two new 15 second television commercials - one for each flavour - were developed by Saatchi & Saatchi Sydney and were aired across Australia starting Sunday 2 September 2012.

The commercials are simple yet charming product demonstrations supported by the wonderfully fun cover of the 1960′s track ‘Judy in Disguise'.

Ben Wicks, General Manager Marketing Chocolate for Cadbury Dairy Milk, said the television commercials delight in taking viewers on a truly delicious discovery of Cadbury Dairy Milk Mousse whilst still being playful and fun, in keeping with Cadbury's recent Joyville brand campaign.

"We wanted to balance the messaging around Cadbury Dairy Milk Mousse being a delicate and delicious treat for women with the charming and playful nature of Cadbury Dairy Milk Joyville. The tone and feel of the spots are the meeting of two worlds, the perfect balance between a beautiful, feminine world and the charming, playful nature of Joyville," he said.

See the films at: http://www.youtube.com/user/CadburyAU


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