Auckland - Saatchi & Saatchi has created Donate Your Words, a new campaign to raise awareness for the Women's Refuge Crisis Line.Thanks to social media, we can now share every detail of our lives one post at a time. Sadly though, there are still women being silenced through violence, intimidation and abuse. Their lifeline is the Women's Refuge Crisis Line…
Milan - Saatchi & Saatchi Italy has marked the launch of the new Lexus GS Hybrid with a live event, '120 heartbeats'.The New GS Hybrid can give you all the emotions that you don't expect from a hybrid. You'll not only be surprised by low emissions and fuel saving, but also by the power that springs from every step on…
Last week, students from the AAF/Howard University "AdCamp" programme visited Saatchi & Saatchi New York for a behind-the-scenes peek into the world of advertising. Taught by professors from top advertising programs in the nation and esteemed advertising professionals, "AdCamp" teaches students about a college major and careers in advertising. The unique summer camp gives students a first hand look at…
Brussels - The Paradiver & Inventure II bags are the latest addition to the Samsonite Casual category. To launch the new lines Saatchi & Saatchi Brussels has just released a new campaign with the theme "the bags that will follow you everywhere". The link is obviously to Twitter and social media, an everyday presence into the lives of the Casual…
New York - Saatchi & Saatchi and Kraft are at it again with some more fun weirdness. Check out the newest spot for Capri Sun Super-V. In this latest endeavour, Lisa, a young tweenage girl, bucks her contemporaries and chooses Capri Sun as her drink du jour. Of course, it just so happens on this day a crew of intergalactic…
Milan - The car engine is a technology that has more than 150 years of history.While over time the phonograph evolved into an MP3 player, the telegraph became a smartphone and the kinetoscope gave way to the webcam, the mechanism of the internal combustion engine is still the same.Or at least until 1997, when Toyota introduced an innovation in the…
Buenos Aires - Advertising Age and Creativity have chosen Maxi Itzkoff and Mariano Serkin, Executive Creative Directors of Del Campo Saatchi & Saatchi, amongst the most distinguished personalities of the creative world in 2012, representing the highlight of a great year for the Argentine agency and reconfirming their leadership on the global advertising stage.For the eighth year, Advertising Age presented the…
Cape Town - Saatchi & Saatchi Cape Town uses ‘The Art of Distraction' with illustrations and rhyme from three cleft-lipped children in a new radio and print campaign for Operation Smile South Africa, a non-profit organisation that provides free reconstructive surgery for those with cleft lips and palates.Aimed at garnering public support for this worthwhile cause, the radio and print…
New York - Leveraging the strength of Yoplait's brand equity and reinforcing confidence in a crowded yogurt category, Saatchi & Saatchi New York adds a colourful instalment to its longstanding General Mills relationship with the launch of a new and vibrant integrated campaign, unveiling 40 new yogurt flavours.Our fresh, new work includes TV, digital and print and breaks category conventions.…
A Joyful Media Release from Cadbury Dairy MilkSydney - Cadbury Dairy Milk chocolate has revealed the next big chapter of the Joyville story, unleashing a giant purple steam train onto the Sydney suburban rail network in one of the country's biggest experiential activations of the year.Travellers on Sydney's suburban rail network were stopped in their tracks and left rubbing their…
The deadline for the James Brown Music Video Challenge has been extended to 16th July. Filmmakers are invited to create a music video for one of 4 iconic James Brown tracks; Sex Machine, Papa's Got a Brand New Bag, It's a Man's, Man's, Man's World, and Try Me. The winning promo will be shown at BUG at the BFI Southbank…
Prague - Leading Czech internet portal Seznam.cz is drawing attention to its sport.cz website during the Euro 2012 football championships, with a campaign from Saatchi & Saatchi Prague. Featuring the claim "With us, you're in the game", the site is being promoted through several TV spots.In addition to these, Saatchi & Saatchi Prague has created an unusual way of attracting…
Bucharest: Saatchi & Saatchi X General Manager, Mona Opran, and Gabriel Sora, Mobile Marketing Consultant, spoke about the most innovative solution on the market provided for METRO Cash & Carry, at this year's edition of Marketing 360, the most important conference in marketing and advertising on the Romanian market.Saatchi & Saatchi X specialists spoke in front of some of the…
Johannesburg - Saatchi & Saatchi has developed an emotive 60 second TV commercial, featuring Minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months."With winter electricity consumption across South Africa placing additional pressure on the country's power grid, we needed to come up…
