Prague - Leading Czech internet portal Seznam.cz is drawing attention to its sport.cz website during the Euro 2012 football championships, with a campaign from Saatchi & Saatchi Prague. Featuring the claim "With us, you're in the game", the site is being promoted through several TV spots.
In addition to these, Saatchi & Saatchi Prague has created an unusual way of attracting users to the sport news updates on the website. In the underground tunnel at Mustek metro station, there is a painting of football results updated daily by artists. The football match scheme is thus changing every day, and the drawings reflect the current course of events at the championship.
See the TV spots here: