Samsonite Follows Saatchi & Saatchi Brussels Everywhere

Brussels - The Paradiver & Inventure II bags are the latest addition to the Samsonite Casual category. To launch the new lines Saatchi & Saatchi Brussels has just released a new campaign with the theme "the bags that will follow you everywhere".  The link is obviously to Twitter and social media, an everyday presence into the lives of the Casual category target group: the 25/30 dynamic travellers.

Thanks to their strength, lightness and latest technical features, these bags aim at becoming a durable travel companion, following any adventure and travel experience from river crossing to the urban jungle, as illustrated by the 4 different visuals. This work supports once again the new Samsonite strategy "By Your Side".

The campaign will run all over Europe starting with POS material and will be followed by social media in the Fall.

Credits:

Client: Samsonite Europe
Contact: Edouard Wattel, Elena Vismara
Agency:  Saatchi & Saatchi Brussels
Account team: Jonathan Moerkens, Lara Gavina
CD: Alexander Cha'ban, Jan Teulingkx
Creation: Denis Dubrulle, Arnold Hovart, Damien Veys
Art buyer: Gaëlle Haesaert
Design: Davy Dooms
Photographer: Jockum Klenell
Production company: Mindbox


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