New York - Saatchi & Saatchi and Kraft are at it again with some more fun weirdness. Check out the newest spot for Capri Sun Super-V.
In this latest endeavour, Lisa, a young tweenage girl, bucks her contemporaries and chooses Capri Sun as her drink du jour. Of course, it just so happens on this day a crew of intergalactic luminaries decide to pay her little planet a visit.
Well, impressed by the advanced, space-agey pouch she's slurping from, they immediately crown her Queen of Earth. And with her newly-granted sovereign powers, she immediately transforms her girl's basketball team into a force to be reckoned with.
The commercial opens in a junior high school cafeteria and focuses on the young Lisa, who, while drinking from the "space-agey" Capri Sun Super V pouch, is crowned Queen of Earth by visiting aliens, giving the typical scene a cool sci-fi twist.
The commercial emphasizes the innovative and surprisingly sleek design of the new Capri Sun Super V pouch, which is cleverly made to look like something from outer space, highlight the message that this drink is not like an ordinary juice experience in a box or can.
Click here to see the film.