Plano, TX - J. C. Penney Company, Inc. (NYSE: JCP) has launch its new integrated marketing campaign aimed at empowering youth to explore, discover and experiment with JCPenney's array of fashion options, encouraging kids and teens to "mix it up" and create a look that they can own. From movie trailers to online webisodes and even mobile phone marketing, JCPenney's…
Riga - The Latvian Advertising Association has announced the results of their 2007 Agencies' Reputation survey, which saw Adell Saatchi & Saatchi achieve a Top 5 ranking. Carried out by independent research company Data Serviss, the survey asked 139 local and international clients to evaluate the strengths and weaknesses of the 14 largest creative agencies in Latvia and to give…
Johannesburg - Saatchi & Saatchi South Africa took home three Golds and one Bronze in South Africa's premier advertising festival awards - The 2007 Loerie Awards. The Loerie awards are the industry's highest accolade and 2007 saw them receive a record number of entries, with the elite Loerie's judging panel - comprising over 100 industry specialists - awarding Gold to…
Cincinnati, OH - Procter & Gamble's Folgers Gourmet Selections brand has partnered with US TV actress Chandra Wilson and Habitat for Humanity to help families in need realize the dream of waking up special in a home of their own. The new marketing effort, via Saatchi & Saatchi New York, includes two new TV spots and a call for consumer-generated content.…
Paris - Publicis Groupe today announced the creation of a new mini group structure, bringing Saatchi & Saatchi together with Fallon in a new alliance to be known as the SSF Group. Under this new structure, both agencies will continue to operate separately and remain stand-alone brands. Publicis Groupe Chairman and CEO Maurice Levy said, "This new group is a…
London - The huge growth of private label brands is a massive opportunity for brand owners and retailers to grow overall category value, concludes the first study to look at private label marketing from a brand owner, retailer and shopper perspective. The study revealed private label brands (owned, sold and distributed by retailers) represent an opportunity for brand owners and…
Auckland - Saatchi & Saatchi has been awarded the AA's direct, digital, brand and retail advertising business after a final two way creative shoot out against Ogilvy. Dougal Swift, AA General Manager of Membership says, "Saatchi & Saatchi impressed us with a big idea that will work across the AA's diverse business operations." "They demonstrated that they could provide expertise…
Sydney - The 3rd Ministerial meeting on HIV/AIDS was held on the 23rd July, at the Hilton Hotel in Sydney, to coincide with the International AIDS Summit that has attracted over 7,000 delegates from around the world. A late replacement for Ms Margaret Jackson, AC 'Chair of Asia Pacific Business Coalition on AIDS' was Saatchi & Saatchi Australia, CEO, Simone…
Mumbai - Saatchi & Saatchi India has had a successful month on the new business front, picking up three new accounts - two via existing business connections. Novartis, a Saatchi & Saatchi Network client, awarded them the Calcium Sandoz chewable calcium tablet brand without a pitch. Grey Advertising previously handled. The agency also picked up the strategic and creative duties…
New York - The Saatchi & Saatchi Network came out on top at the 2007 One Show Design awards, taking four Gold Pencils - three for Saatchi & Saatchi Australia and one for Saatchi & Saatchi Dubai. Saatchi & Saatchi Australia's awards were all for its Sydney Writers' Festival 2006 campaign, of which Head of Design, Julian Melhuish commented, "The…
Toronto - Saatchi & Saatchi Canada has announced the appointment of Brett Channer to Chairman & Executive Creative Director, as well as naming Stuart Payne as the company's new President and CEO. Channer will manage the creative direction and strategy of Saatchi & Saatchi Canada, while Payne will oversee all agency business. These appointments complete a period of reorganization at…
Jakarta - PT. Takeda Indonesia has recently awarded its US$500,000 business to Saatchi & Saatchi and ZenithOptimedia Indonesia. PT. Takeda Indonesia is a Japanese pharmaceutical company, producer of Vitacimin sweetlets, a leader in the vitamin C category. The brand was previously handled for many years by Dentsu, and this was their first pitch. "The market is constantly changing and Takeda…
Torrance, CA - Toyota and its agency of record Saatchi & Saatchi LA are seeking hosts and high schools for season two of its original mini-show "The Line of Scrimmage," airing during the NBC Sunday Night Football Halftime Show. Toyota will search out hometown traditions, football rivalries and game highlights from around the nation with original content airing every week…
New York - Saatchi & Saatchi X has announced the appointment of Carlos Sanchez as worldwide creative director. In this role, Sanchez will lead the agency's creative function and be responsible for leading the creative vision for Saatchi & Saatchi X's global network.? Sanchez will report to Andy Murray, Saatchi & Saatchi X worldwide chief executive officer, and joins the agency's leadership…