JCPenney Launches 2007 Back-To-School Campaign
News
Plano, TX - J. C. Penney Company, Inc. (NYSE: JCP) has launch its new integrated marketing campaign aimed at empowering youth to explore, discover and experiment with JCPenney's array of fashion options, encouraging kids and teens to "mix it up" and create a look that they can own. From movie trailers to online webisodes and even mobile phone marketing, JCPenney's…