New WW Creative Head for Saatchi & Saatchi X

New York - Saatchi & Saatchi X has announced the appointment of Carlos Sanchez as worldwide creative director.

In this role, Sanchez will lead the agency's creative function and be responsible for leading the creative vision for Saatchi & Saatchi X's global network.? Sanchez will report to Andy Murray, Saatchi & Saatchi X worldwide chief executive officer, and joins the agency's leadership team.? In addition, Sanchez joins the Saatchi & Saatchi Worldwide Creative Board, chaired by Bob Isherwood, as the agency's creative global leader.

"Carlos Sanchez has been a catalyst for companies worldwide to define, express and leverage who they are through their brands," said Murray. "He is an excellent fit for our agency because he knows what drives people to buy and understands that the platform for business success is the smart and rigorous combination of brand, consumer insights and the intelligent use of technology."

"I'm extremely excited to be part of the team that's leading the way in shopper marketing," said Sanchez. "There's a retail revolution afoot, with drastic and far-reaching change happening in how, where and when we shop. I look forward to responding to this revolution through the integration of strategy and creative to enhance the shopping experience for our clients and the customer."

Sanchez has spent two decades building, managing and inspiring both creative and multidisciplined teams. Most recently, Sanchez served as chief marketing officer at ShopBistro, a multi-channeled shopping venture, where he was instrumental in shaping the shopping experience for the future.

His creative career began as senior designer at the highly awarded Wolff Olins London office, where he designed and implemented corporate identities and retail solutions, led conceptual development and client relationships, and led project teams and new business pitches. In the early 1990s, he joined a young start-up called Diefenbach Elkins, now known as Futurebrand, as design director.

His career continued to gain momentum when he joined Landor as creative director and was charged with creating, defining and building a New York corporate identity practice. Within two years, the practice grew from three people to 40, with more than $6 million in revenue. While at Landor, he managed programs for clients such as AT&T, GE Capital, ITT Industries, U.S. Open, Mars and others.

In 1998, he cofounded St. Aubyn with a simple holistic approach: to create branding programs that are as strategically smart as they are creatively compelling. He grew the start-up into an industry-recognized and-respected branding agency with award-winning work for blue-chip clients such as DoubleClick, ChevronTexaco, Vivendi Universal, Scholastic and others.

His next three years were spent as executive creative director at Interbrand, where he championed and evolved the integration of strategy and creative, nurtured existing and new practices and cultivated winning relationships within the Omnicom network.  He was instrumental in winning and retaining clients such as P&G, AT&T, eBay, CNN, Johnson & Johnson, Merck, Heinz and others.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…