P&G Helps Families Wake Up Special Every Day

Cincinnati, OH - Procter & Gamble's Folgers Gourmet Selections brand has partnered with US TV actress Chandra Wilson and Habitat for Humanity to help families in need realize the dream of waking up special in a home of their own.  The new marketing effort, via Saatchi & Saatchi New York, includes two new TV spots and a call for consumer-generated content.

Consumers visiting wakeupspecial.com are encouraged to create their own Folgers Gourmet Selections commercial about what makes their morning special.  The commercials are simple to create and can be completed in four easy steps online.  Each time someone submits a commercial or votes on their favorite submission, Folgers Gourmet Selections will make a $1 donation to Habitat for Humanity up to $150,000.  Consumers will be able to share their commercials with friends and family members and encourage their participation.  P&G Coffee has already pledged $150,000 to Habitat for Humanity New Orleans and hopes to raise an additional $150,000 for Habitat for Humanity of Greater Los Angeles through wakeupspecial.com for a total contribution of $300,000.

"Morning is a hectic time for so many of us. But in the midst of the hustle and bustle, there are two things I count on to make my morning special - spending quality time with my family and the few minutes I give to myself to enjoy my cup of Folgers Gourmet Selections," said Chandra Wilson.   "I hope everyone will participate to help us give others the same opportunity."

Wakeupspecial.com will also feature Chandra's new Folgers Gourmet Selections commercial as well as outtakes and behind-the-scenes footage. The commercial gives a documentary-style glimpse into the special way Chandra Wilson and her family wake up each morning.

For more information on Folgers Gourmet Selections, the new ad campaign, and to get a free sample, visit wakeupspecial.com.


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