Toyota Seeks American Football Fans

Torrance, CA - Toyota and its agency of record Saatchi & Saatchi LA are seeking hosts and high schools for season two of its original mini-show "The Line of Scrimmage," airing during the NBC Sunday Night Football Halftime Show.

Toyota will search out hometown traditions, football rivalries and game highlights from around the nation with original content airing every week during the high-profile time slot starting Sunday, September 9 through Sunday, December 23.  Inspired by the big sports networks, "The Line of Scrimmage" hosts will write, direct and host the 45 second episodes right from the tailgate of a 2007 Toyota Tundra truck. The new hosts and high schools will also appear in a series of nine ads in the high school section of Sports Illustrated.

For details on how to vie for one of the two hosting slots and how to submit your high school, football fans can visit "The Line of Scrimmage" MySpace page at, the Facebook page, or watch one the YouTube videos.  Nominations are open from now until midnight August 6.

"We wanted to do more with our halftime commercial space than air our usual ads," said Kim McCullough, corporate manager of marketing communications at Toyota Motor Sales, USA, Inc. "We're giving this coveted timeslot back to the fans by celebrating the local communities where Friday night football rules the week.? Now everyone has a chance to be part of the show."

Last year's "The Line of Scrimmage," hosted by two college students, Jon & J.J., can be viewed at

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