Publicis Groupe Launches the SSF Group

Paris - Publicis Groupe today announced the creation of a new mini group structure, bringing Saatchi & Saatchi together with Fallon in a new alliance to be known as the SSF Group. Under this new structure, both agencies will continue to operate separately and remain stand-alone brands.

Publicis Groupe Chairman and CEO Maurice Levy said, "This new group is a unique partnership of two of the most acclaimed creative agencies in the entire industry and enables both networks to maximize the potential of their creative resources at a global level." Levy explained, "Pat Fallon has been a true creative trailblazer of our industry, a respected leader who has tirelessly pursued creativity, innovation and excellence - and I'm proud that we have built up a close friendship. From the groundbreaking BMW Films to the celebrated Sony "Balls", Fallon has been challenging every convention in the category for the last 26 years.

"With this alliance, the Fallon network is entering into a new exciting phase of its history. Under Kevin Roberts, Saatchi & Saatchi is recording unprecedented growth, and is now one of the fastest growing and most creative networks in the world. I am confident that the new structure will usher in a new era of powerful growth for Fallon and Saatchi & Saatchi."

The SSF Group will operate under the leadership of Kevin Roberts, Saatchi & Saatchi Worldwide Chief Executive Officer. Kevin Roberts said, "I've admired Fallon since I got into this business. Fallon is an iconic brand full of irreverence, courage and smarts. I'm honored to have the chance to work with Fallon's leadership on taking the brand forward."

Pat Fallon will become Chairman Emeritus of Fallon Worldwide and play an active advisory role in the new group's direction. Pat Fallon said, "The creation of this alliance acknowledges our admiration for Kevin Roberts and the success of the Saatchi & Saatchi organization. A closer relationship between the two agencies will help our growth, provide development opportunities for our people, and ensure a bright future for Fallon as a standalone brand, while continuing to deliver the best to our clients."

Fallon's Minneapolis headquarters team, invigorated by the recently appointed creative leadership of Al Kelly and Todd Riddle, will report to the SSF Group, but remain otherwise unchanged. SSF will work with the Minneapolis leadership to build on Fallon's great legacy and regain its position as a leading competitive force in America's rapidly changing marketing environment.

Robert Senior, a founding partner of Fallon London, will become CEO for the SSF Group in the UK, and report to Roberts. Fallon London has established a strong reputation for its acclaimed creative output and business growth with clients including Sony, Orange, BBC, VW's Skoda, Eurostar, and Walmart's Asda. As a result of these accomplishments Fallon London was named Campaign magazine's 2006 Agency of the Year. Saatchi & Saatchi London is perhaps the most famous name in British advertising, having proven for 37 years that "Nothing is Impossible."

Robert Senior said, "Saatchi & Saatchi and Fallon are powerful, distinctive brands with many differences, but they share a higher-order purpose of championing creativity." He continued, "Our intention is to celebrate our differences, embrace operational advantages, and unite behind the common cause of creativity. There will be developmental opportunities for the people in both brands as well as intriguing possibilities to enhance our offerings domestically and globally for our respective clients."

This announcement coincides with two other top level moves at Saatchi & Saatchi:

Jim O'Mahony will become CEO of CRIB (China, Russia, India, Brazil). O'Mahony will focus on driving explosive growth in these key countries. He will look to extend the brand's leadership position in China and Brazil to Russia and India by driving best practice across each of these rapidly developing economies.

Simon Francis joins Saatchi & Saatchi to bring his own brand of dynamic leadership to Saatchi's EMEA business. As EMEA CEO, Simon's focus will be on continued rapid growth in the Middle East and Africa, while repositioning Saatchi & Saatchi for growth in major European markets, Germany, France, Italy, Switzerland and Spain. Jim O'Mahony and Simon Francis will report to Kevin Roberts.

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…