Electrolux and SSF Tokyo Welcome You to 'Cafe Scandinavia'
News
Tokyo - Despite being a well known brand in many Western countries, Electrolux has virtually no brand awareness in Japan. Saatchi & Saatchi Fallon Tokyo (SSF) has been appointed AOR and the first mission is to build Electrolux brand awareness and affinity in the extremely competitive Japanese home appliance market. The initial effort is the creation and launch of Café…