Los Angeles- 2011 Conill's "Somos Muchos" brand marketing campaign for Toyota was named "Integrated Marketing Campaign of the Year" during the Hispanic Public Relations Association (HPRA) 27th Annual PRemio Awards and Scholarships Gala last week in Los Angeles. Conill shared the award with its partner, RL Public Relations."We are incredibly proud of the results Somos Muchos has produced for the…
Milan - The New Toyota Yaris is back on the market, confirming itself to be a step ahead compared to other cars in its category.Its technologically innovative new equipment, combined with the genial attitude that has always been the Yaris heritage, enables its driver to anticipate daily events and find the solutions to handle them.The New Yaris is the ideal car for those who cannot wait…
Milan - Calzedonia has a new rendez-vous with the small screen: the Verona-based company presents its latest commercial celebrating its 25th anniversary. Broadcasting will start on the 9th of October on the major digital and satellite channels in Italy, Spain and Russia.Produced by Saatchi & Saatchi, this commercial conveys a simple message, nowadays more important than ever: hard work and…
Cape Town - Saatchi & Saatchi Cape Town has developed an animated short film to introduce Executive Education, a sub-brand of the UCT Graduate School of Business (GSB) by showing how curiosity grows with new discoveries and in return rewards one.Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says that Saatchi & Saatchi's brief was to create a…
London - SaatchiNow is a new online resource which gives unprecedented access to the most exciting projects and news from Saatchi & Saatchi's 140 offices around the world, as well as news and musings from the advertising industry. A global network demands a globally relevant website, and SaatchiNow aims to act as a hub of creativity and social networks, not…
Auckland - To launch the all-new 2012 Hilux, Toyota New Zealand (via Saatchi & Saatchi New Zealand) has launched a new campaign titled ‘Tougher Than You Can Imagine'.The idea launched exclusively online to the Toyota Facebook community last Friday, with the TV breaking during the France vs. All Blacks game on Saturday.The ‘Tougher Than You Can Imagine' idea is rolling…
Amsterdam - Marktplaats, the largest auction and shopping site for new and used products and services in the Netherlands, has asked Saatchi & Saatchi | Leo Burnett Amsterdam to develop a long-term communication strategy and cross media campaign aimed at confirming and increasing awareness of Marktplaats Automotive.Tijntje Louwers, Head of Marketing at Marktplaats: "Marktplaats is the most visited…
London - Saatchi & Saatchi has named Magnus Djaba (pictured), the managing director of Fallon London, as the chief executive of its London office.Djaba will take on his new role in November, reporting to Robert Senior, the Saatchi & Saatchi EMEA chief executive. He will take charge of the day-to-day running of the London office, leading the executive team and…
Brussels - Samsonite has appointed Saatchi & Saatchi Brussels as its new pan-European agency.Saatchi & Saatchi will focus on key markets including Belgium, the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.The account will be lead by Saatchi & Saatchi's Brussels agency with the support and creative power of the entire Saatchi & Saatchi European network.Edouard…
Tel Aviv - Israeli and Palestinian members of the Parents Circle Families Forum (PCFF), a joint Israeli/Palestinian organization for people who have lost an immediate family member in the conflict have been coming together over the past week in Israel to donate their blood, side, by side as a symbolic act of healing.The initiative, known as ‘Blood Relations' was borne…
Buenos Aires - Pablo Del Campo, President and CEO of Del Campo Saatchi & Saatchi, has been appointed president of the jury for the London International Awards 2011, one of the most renowned advertising festivals of the world. Pablo will be leading the jury in Non-Traditional, Print, Poster and Billboard categories. The shortlist will be announced on October 4 and…
Torrance, CA - In the latest creative campaign for Prius, Toyota and Saatchi & Saatchi LA introduce a new character: the People Person. A dynamic performance piece, the People Person brings together 18 human bodies through artful choreography, wardrobe and direction (and the occasional special effect) to move and act as a single person going about a typical morning ritual.The…
Mexico City - The biggest shopping mall in Latin America, Paseo Interlomas®, has chosen Saatchi & Saatchi as the agency as for its communication in Mexico.Grupo GICSA'S new shopping mall is an exclusive, innovative option for shopping, and a great alternative for family entertainment.Paseo Interlomas® will offer its clients a glamorous, stylish and elegant concept. It will have 3 of…
New York - Saatchi & Saatchi recently released two TV spots as part of Lenovo's "For Those Who Do" campaign. "Day in the Life: Businessman" features a businessman empowered by his Lenovo ThinkPad X1, so nothing stops him from completing his Do. Our hero is put through a torture test on a quick business trip where we'll see his laptop spilled…
