For Your Consideration
When a woman in the film industry loses her job, it can take up to twice as long as a man for her to find employment again.
To combat this, Women In Film has launched a new campaign, created by Saatchi & Saatchi New York, called For Your Consideration, which is part of the organisation's larger Hire Her Back initiative, intended to highlight the women in the film industry who have lost their jobs as a result of the coronavirus pandemic.
The campaign includes a collection of 'For Your Consideration' posters [below] along with a 60-second video [above] voiced by actress, director, and screenwriter, Lake Bell, which highlights real directors, producers, grips, visual effects artists and more, working in their natural setting along with quotes about their best working attributes.
The overall style of the campaign speaks the language of the industry, taking the phrase 'For Your Consideration', which is typically used to get Emmy/Oscar voters to consider voting for a particular film, and instead asks the industry to consider hiring some talented, capable women. All of the women featured in the campaign are real members of the film industry who have been impacted by the pandemic.