The Colosseum - Open for Sponsorship!
News
Rome - Italy's Commissario delegato per le Aree Archeologiche di Roma e Ostia Antica has issued a tender inviting private companies to sponsor Rome's Colosseum, as a way to collect money for the restoration of this iconic Italian symbol and Lovemark.Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy gives his opinion to the BBC on how the Colosseum…