Frankfurt - Saatchi & Saatchi Germany is pleased to announce that it has won a prestigious new account. Just months after Saatchi & Saatchi Germany's new alignment and restructuring measures, the concept seems to be working: Volvo Car Germany is moving to the Lovemarks Company.
Michael Samak, who became CEO of the agency in January 2008, said, "Our Brand Health Check revealed that to its drivers, the Swedish auto-manufacturer has already achieved a real lovemark status. Our job is to ensure that the number of fans increases."
Burkhart von Scheven, Saatchi & Saatchi Germany's CCO who has been driving Volvo cars for the past 13 years, commented, "With Volvo, we have a new name enriching our portfolio that makes the work easy for us. As is the case with every strong Swedish brand, there is a lot of potential here for extraordinary creative work."
Chairman Holger Lutz, who was responsible for initiating this deal, is enthusiastic about the straightforwardness the Volvo team displayed right from the start. "There has always been a great working atmosphere. They are cooperative and passionate about their own brand.
"First projects have already been briefed, Saatchi & Saatchi "Xplorers" have been taking a look at the market, the creative heads are working at full speed and we will soon be able to see first results. Things will start to get really exciting with the introduction of the Volvo XC60, which Volvo will launch in autumn to mark the beginning of a new era."
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
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