Bucharest - United Romanian Breweries Bereprod, one of the largest drinks producers on the local market, will run its advertising campaign for Tuborg this year with Saatchi & Saatchi.
"URBB started the New Year well, choosing three new collaborators to promote its image and the brand portfolio. 2013 will definitely be a good year, with innovative campaigns!" said Roccos Cosmatos, Marketing Vice-President, URBB.
Saatchi & Saatchi has been selected to develop the creative concept for the Tuborg brand, after a pitch organized by the company late last year.
"The invitation to participate in the creative pitch for Tuborg honoured and motivated us to work with great passion. We are pleased that our team and ideas were the winning ones. In 2013, we wish to make a contribution in turning Tuborg into a Lovemark through powerful ideas and spectacular executions," said Gabriela Nanu, Group Account Director, Centrade Saatchi & Saatchi.