Toyota Announces New Hosts for 'Line of Scrimmage'

Torrance, CA - Toyota Motor Sales, USA, Inc. has announced the first half of the second season of its mini-television show "The Line of Scrimmage" as well as results of a nationwide casting call with the selection of two new hosts.

Markuss Rossi (21), a former high school athlete from Wellsville, Kansas, and Joey Thorsen (22), a University of Memphis student, will travel around the country in a 2007 Toyota Tundra profiling the high school football programs with the most intriguing traditions and biggest rivalries. The first four of the eight American high school football match-ups that will be featured include:

  • Steubenville High vs. Indian Creek High, in Steubenville, Ohio
  • Texas High vs. Arkansas High, in Texarkana, Texas
  • Capital High vs. Helena High, in Helena, Montana
  • Lovington High vs. Hatch Valley High, in Lovington, New Mexico

Toyota's "The Line of Scrimmage", created by Saatchi & Saatchi LA, will continue to spotlight hometown traditions, rivalries and game highlights from around the nation, with original documentary-style episodes airing every week. The show runs during the NBC Sunday Night Football Halftime Show and will premiere Sunday, September 9 continuing weekly through Sunday, December 23.

In addition, Sports Illustrated will feature "The Line of Scrimmage" customs and fanfare in ½ page ads that run alongside the magazine's High School Football section and on

"In the second year of "The Line of Scrimmage", we wanted to expand on last year's successful program by opening up the host and high school submissions to football fans across America. We're thrilled with the overwhelming response," said Kim McCullough, corporate manager of marketing communications for Toyota. "Since the pros and college programs get most of the attention, Toyota is celebrating the compelling, often-overlooked football traditions and histories that happen at the high school level."

Saatchi & Saatchi LA Creative Director Erich Funke commented, "There's a rich history underlying high school football in towns large and small all across America. Our mission with this unique program is to bring this legacy of sportsmanship and community participation to a national audience in a way that's fresh and authentic."

About the Hosts

Co-host Markuss Rossi grew up the third of four brothers in the tiny farming community of Wellsville, Kansas. His love for football was expressed early as he learned to play every position. While attending a four-day music festival in Kansas City, Markuss and his friends encountered "The Line of Scrimmage" open casting call, and his buddies pushed him into the audition because of his knowledge and love of the sport. "I've always been camera shy, but at the audition I started talking about something I love, football, and it felt natural," he said.

Co-host Joey Thorsen received his first video camera for his 16th birthday and it quickly became a permanent fixture everywhere he went, leading to his first broadcasting job in high school where he created video highlights of the school's football games.

Currently a student at the University of Memphis pursuing degrees in Philosophy and film/video production, in his free time, Joey works for the local minor league hockey, football and baseball teams. Joey found out about Toyota's casting call when he received a MySpace friend request from "The Line of Scrimmage". He was so intent on landing the hosting job that he started a campaign on his MySpace page. "The moment I heard about this opportunity to drive around the country reporting on high school football games, I knew this job was meant for me. ?I'm now living a lifelong dream," Joey said.

Host audition videos, high school nominations and additional information on "The Line of Scrimmage" can be found at

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…