New Auris so comfortable you won't leave it
TOYOTA MOTOR CZECH has introduced the new Auris to the market at the unbeatable price of 289 900 CZK.
The main message of the campaign is great comfort and pleasant driving experience supported by rich equipment including air condition - Auris is simply so comfortable you won't leave it.
The creative concept which introduces the new model to the market has been developed by Saatchi & Saatchi Prague. The media mix consists of TV commercials, radio spots, print ads and other communication channels.
Konto BARIERY launches new campaign for on-line job portal
Charta 77 foundation and its most successful project Konto Bariery launch a brand new communication campaign promoting a specialized on-line job portal with jobs for disabled and handicapped people. The job portal brings together the most current offers and other important job related information for people in need.
The ‘pro-bono' campaign has been prepared by Saatchi & Saatchi Prague, covering TV, radio, online and print media, and very creatively spreads the main message - "It makes no difference at work". It draws the attention of the audience to the fact that disabled and handicapped people are often underestimated on the job market and at the same time breaks down the causeless stereotype.