The all new Toyota Corolla ‘Feels Good Inside’

Auckland - Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car. The Toyota Corolla ‘Feels Good Inside'.

The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota's partnership with "New Zealand's Got Talent" on TV ONE on Sunday night.

Saatchi & Saatchi Creative Directors Corey Chalmers and Guy Roberts wrote and developed the idea. Chalmers says, "anyone who's taken a cat in a car ride knows how much they hate it, so we thought what lengths would a cat go to for a ride if they loved it? We hope that everyone enjoys this little hyperbolic story and it gives New Zealanders a sense of the great feeling you get in the all new Corolla."

The campaign is rolling out across multiple TV spots, Facebook, YouTube, Print, Outdoor, and Point of Sale over the next 6 months.

https://www.youtube.com/user/toyotanz?feature=results_main

CREDITS:

Client - Toyota NZ

General Manager Of Marketing - Neeraj Lala
Marketing Manager - Andrew Davis
New Vehicles Marketing Team Leader - Michael Shepherd

Agency - Saatchi & Saatchi NZ
ECD - Antonio Navas
CDs/Creatives - Corey Chalmers & Guy Roberts
Co-creatives - Sarah Litwin-Schmid & Emily Drake
Head of Content - Jane Oak
Head of Planning - Murray Streets
GAD - Mark Cochrane
AD - Emma Guadagni
Media Director - Sally Falconer
Production Company - GoodOil
Director - Hamish Rothwell
Producer - Sam Long
DOP - Crichton Bone
Editor - Peter Sciberras
Online - Blockhead - Nigel Mortimer
Audio Post - Liquid Studios
Music Composition - Elliott Wheeler
Music Production - Turning Studios
Audio Post Production - Liquid
Sound Engineer - Craig Matuschka
Animal Trainer - Caroline Girdlestone
Media Agency - Starcom
PR Agency - Wright Communications
Digital Agency - Aim Proximity Wellington


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…