Worldwide - Mother’s Day was celebrated in China and North America on
Sunday 11th May, so Olay decided to come up with a way of making
Mothers feel loved on this special day.
The #BestBeautiful
campaign recognises that a Mother’s Day message means the most when it comes
from your child.
The way that we compliment our Mothers changes as we age:
as grown-up children we'll often pay tribute to their kindness and generosity,
but we never really focus on their beauty - we leave this for someone
else. So we decided to ask children
around the world what makes their Mother beautiful, because sometimes it can
take the wisdom of a child to remind us that we should start telling her again.
“We wanted to capture children
speaking truthfully about their Mums, and did this by asking our little actors
many questions - What does your Mum look like in the morning? When does your
Mum look her prettiest? What do you love
most about your mum? And we left the camera rolling. It was totally unscripted, and this meant we
got a lot of honest, sweet and charming reactions from children.” Antonia Green, Senior Copywriter.
Video links:
Creative team:
Senior Copywriter: Antonia Green
Senior Art Director: Marion Cohen
Creative Director: Shelley Dobson
Executive Creative Director: Robyn Dutra
Olay’s Your Best Beautiful Campaign:
Olay’s
Your Best Beautiful campaign, launched in January of this year, expresses
women’s belief and desire that good things come from never settling and always
striving to look your best. Olay gives
women a voice, affirming their choice, will and determination to not settle and
be their best beautiful. The Your Best Beautiful campaign encourages women to
empower other women and support one another to be their best beautiful. The
Your Best Beautiful campaign encourages women to empower other women and
support one another to be their best beautiful.
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