T-Mobile's Live 'Angry Birds' Game Picks Up Eurobest Awards

Milan - The European ‘T-Mobile Angry Birds Live' project for Deutsche Telekom, created by Luca Pannese (art director) and Luca Lorenzini (copywriter), has received 3 Bronzes at the 2011 Eurobest Award in the following categories: Outdoor - Ambient: Stunts & Live Advertising, Media - Best use of Ambient Media: Large Scale and Interactive - Viral.

The event was shot in Barcelona in May 2011, and gave people the opportunity to take part in the famous game 'Angry Birds', this time built in ''human dimensions'', and the video has registered over 9.3 million views on YouTube in recent months.

http://www.youtube.com/watch?v=jzIBZQkj6SY

Saatchi & Saatchi Italy created a giant catapult with large flying birds and exploding pigs, so that passers-by for a day could become players in a giant 'Angry Birds' game. With a simple gesture on the screen of a smartphone people could turn on the giant catapult and take part.

The creative direction for the spot was by the award-winning Jason Romeyko, Creative Director Saatchi & Saatchi for the T-Mobile account.  The Saatchi & Saatchi Network is Deutsche Telekom's agency in Europe.  The "Life's for Sharing" overall brand strategy has been the basis of campaigns and projects designed by the agency for 10 different countries since 2008.

Giuseppe Caiazza, Chief Executive Officer of Saatchi & Saatchi Italy and Head of Automotive Business Saatchi & Saatchi EMEA, said: "This T-Mobile campaign is a project that embodies the essence of communication today, which aims to stimulate curiosity and participation of consumers, as testified by the millions of YouTube views that have been generated in a short time.  Finally, I think it demonstrates once again the creative excellence of Saatchi & Saatchi Italy which is able to export abroad its creativity with excellent results, as in this case. "


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…