T-Mobile 'Royal Wedding' Named YouTube's #1 UK Video

London - T- Mobile and Saatchi & Saatchi have scooped the top spot on YouTube's list of the UK's ten most popular video ads of the year. The list which was released today, ranks ads that were uploaded to YouTube throughout 2011 that achieved the highest number of views from the UK public. T-Mobile came out on top for its world famous Royal Wedding video which has clocked up an incredible 25 million hits.

The top 10 videos are listed below:

1.   T-Mobile - The T-Mobile Royal Wedding
2.   Google Chrome - Google Chrome: Jamal Edwards
3.   Asos - The ASOS Urban Tour in London- preview
4.   VW- The Force: Volkswagen Commercial
5.   Listerine - Listerine Mouth vs. Life
6.   Kia - The New Kia Picanto
7.   John Lewis - John Lewis Christmas Advert 2011
8.   Twinings - Gets you back to you
9.   Flora - Flora Cuisine Vernon & Gladys introduce new healthy way to cook
10. Nokia - Nokia N8 Pink - Freedom

The winning video, launched exclusively on T-Mobile's Life's for Sharing YouTube channel: www.youtube.com/lifesforsharing, was inspired by the growing trend of online wedding dance videos. Developed by Saatchi & Saatchi, the 2 minute film clip features 15 royal lookalikes who have been selected to match actual members of the Royal family known to be attending Kate & Wills' big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love by East 17.

The ad marks the fourth chapter in T-Mobile's 'Life's For Sharing' brand campaign and in keeping with the previous ads created , the footage captures the reaction of members of the public and T-Mobile staff who are among the 130 wedding guests featured in the ad. Invited to the church by T-Mobile, the guests were selected from hundreds of applications received by the brand after it posted an invite on its Facebook page for fans to take part in its next ad.

Today's accolade continues a successful run of online praise for Saatchi & Saatchi and T - Mobile's partnership, with previous spots sitting amongst the most watched adverts in the world, viewed online by almost 90 million people.

Spencer McHugh, Director of Brand at T-Mobile says: "As with all of our ads, the T-Mobile Royal Wedding was created to give people great content that they'd talk about and share with their friends. We also wanted to celebrate the big day and congratulate Will and Kate in true T-Mobile style. Winning the most popular ad on YouTube for 2011 is a fantastic achievement and I'm really proud to have been part of what's become an online phenomenon across the globe."

Paul Silburn, Creative Partner at Saatchi & Saatchi says: "The wedding of William and Kate's nuptials to the phenomenon of entrance dance videos has definitely proved to be a happy marriage for us."


FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…