London - T- Mobile and Saatchi & Saatchi have scooped the top spot on YouTube's list of the UK's ten most popular video ads of the year. The list which was released today, ranks ads that were uploaded to YouTube throughout 2011 that achieved the highest number of views from the UK public. T-Mobile came out on top for its world famous Royal Wedding video which has clocked up an incredible 25 million hits.
The top 10 videos are listed below:
1. T-Mobile - The T-Mobile Royal Wedding
2. Google Chrome - Google Chrome: Jamal Edwards
3. Asos - The ASOS Urban Tour in London- preview
4. VW- The Force: Volkswagen Commercial
5. Listerine - Listerine Mouth vs. Life
6. Kia - The New Kia Picanto
7. John Lewis - John Lewis Christmas Advert 2011
8. Twinings - Gets you back to you
9. Flora - Flora Cuisine Vernon & Gladys introduce new healthy way to cook
10. Nokia - Nokia N8 Pink - Freedom
The winning video, launched exclusively on T-Mobile's Life's for Sharing YouTube channel: www.youtube.com/lifesforsharing, was inspired by the growing trend of online wedding dance videos. Developed by Saatchi & Saatchi, the 2 minute film clip features 15 royal lookalikes who have been selected to match actual members of the Royal family known to be attending Kate & Wills' big day. The members of the royal wedding party dance their way down the aisle in front of a packed congregation in a routine choreographed to the 1990s top ten track House of Love by East 17.
The ad marks the fourth chapter in T-Mobile's 'Life's For Sharing' brand campaign and in keeping with the previous ads created , the footage captures the reaction of members of the public and T-Mobile staff who are among the 130 wedding guests featured in the ad. Invited to the church by T-Mobile, the guests were selected from hundreds of applications received by the brand after it posted an invite on its Facebook page for fans to take part in its next ad.
Today's accolade continues a successful run of online praise for Saatchi & Saatchi and T - Mobile's partnership, with previous spots sitting amongst the most watched adverts in the world, viewed online by almost 90 million people.
Spencer McHugh, Director of Brand at T-Mobile says: "As with all of our ads, the T-Mobile Royal Wedding was created to give people great content that they'd talk about and share with their friends. We also wanted to celebrate the big day and congratulate Will and Kate in true T-Mobile style. Winning the most popular ad on YouTube for 2011 is a fantastic achievement and I'm really proud to have been part of what's become an online phenomenon across the globe."
Paul Silburn, Creative Partner at Saatchi & Saatchi says: "The wedding of William and Kate's nuptials to the phenomenon of entrance dance videos has definitely proved to be a happy marriage for us."