London - T-Mobile is set to unveil a £17 million multi-media campaign as it becomes the first ever mobile network to guarantee that its customers will always have an unbeatable minutes allowance.
The campaign, which is also the first to feature T-Mobile's new 'Life's for Sharing' brand strapline, will reaffirm the operator's position as the best value for money mobile network, by challenging Britain to find more minutes for £30.
New and existing customers on T-Mobile Solo and Combi price plans of £30 are being offered a unique commitment: just ask, and T-Mobile will match or beat the amount of minutes offered on a like-for-like basis by the other four operators - meaning customers can be sure they are always getting unbeatable minutes from T-Mobile.
The new T-Mobile minutes pledge puts an end to the tiresome search for the best value mobile deals. This is brought to life in the advertising campaign from Saatchi & Saatchi London which shows people from different walks of life searching for minutes in unusual places. The TV spots feature an archaeologist discarding priceless Roman artefacts as he hunts for more minutes and a medium at a séance searching in the afterlife and reaching one attendee's dead uncle. The first of these will break during the Euro2008 semi-final at 8.30pm this Thursday evening (26th June).
In addition to the TV ads, there will be national press, online and outdoor including station domination at Oxford Circus tube station from 30th June with media planned and bought by MediaCom. Outdoor activity includes the IMAX, the largest single advertising location in London which will illustrate people searching for more minutes in obscure places.
The £30 minutes guarantee campaign is the first to feature the Life's for Sharing strapline, which will be applied across the whole Deutsche Telecom group (T-Mobile, T-Home and T-Systems).
Karen Phipson, Head of Brand and Communications at T-Mobile, said: "The Simply Closer strapline was a step in the right direction towards our goal of being a relationship-focused brand. Life's for Sharing really cements our focus on relationships, in a way that's energetic, dynamic and involving. It's apt that we launch the new strapline in conjunction with our minutes promise, which is all about supporting our customers lives through every-day unbeatable value."
Paul Silburn, Creative Partner, Saatchi & Saatchi London, said: "Everyone loves a bargain and people will often search high and low to find the best deal. The creative brings that to life."
Nigel Robinson, Managing Partner at MediaCom, added: "We're incredibly pleased with this campaign. The scale of the multi-platform format together with the creative is an absolutely perfect launch for T-Mobile's new strap-line."
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
