Cannes - For guests at Saturday night's Saatchi & Saatchi-hosted dinner for Procter & Gamble at Cannes, there wasn't just wonderful food on the menu.
Sitting in the middle of the Palme d'Or Restaurant as guests arrived, was a celebratory gold washing machine, on top of which was a gold washing basket, loaded with gold clothes. And inside the machine was the Press Grand Prix trophy awarded to our New York office for their 'Stains Don't Stand A Chance' campaign for Tide Ultra.
The second big surprise was a performance by 60's legend Donovan, who sang four of his songs to tell the story of P&G at Cannes since they started attending a few years ago.
His lyric, 'I may as well try and catch the wind' summed up the general feeling about P&G's initial chances of winning.
Next he played, 'I Love My Shirt' to illustrate the introduction of emotion.
This was followed by his observation that his business and P&G's were both based on insight and being inspired by everyday things: cue 'Colours'.
Finally he introduced his favourite sing-along number, by saying that P&G had now won the ultimate prize at Cannes, the Mellow Yellow Lion.
The gold washing machine is being shipped to Cincinnati. Donovan, as far as we know, isn't.
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
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Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
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Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
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Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
