São Paulo - The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.
On São Paulo's anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: "Reusing resources. That is our gift to the city of São Paulo".
The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.
The campaign created by F/Nazca Saatchi & Saatchi can be viewed here.
Credits:
Client: S.O.S Mata Atlântica
Product: Aniversário de SP
Title: Presente para São Paulo
Newspaper: Jornal Metro
Creative Director: Fabio Fernandes | Theo Rocha
Head of Art: João Linneu
Copywriter: Thiago Espeche
Art Direction: Rodrigo Adam
Graphic Production: Jomar Farias, André Fasanella
Account Supervisor: Marcello Penna, Carmen Rodriguez, Rafael Franceschini
Planner: José Porto, Monica Bauer
Media: Lica Bueno, Adriana Roza
Client Approval: Marcia Hirota, Afra Balazina