Sony Cyber-shot: "Stories Are Better Panoramic"

Buenos Aires - "Stories are better Panoramic" is the claim of Sony Cyber-shot's new campaign showcasing Albert Einstein and Marilyn Monroe.

With the new Sweep Panorama feature, Sony Cyber-shot shows us the complete story around two historical pictures: Einstein sticking out his tongue, and Marilyn's sexy smile.

"First we won Sony PlayStation and now Sony Cyber​​-Shot.  We are very happy to continue to grow with Sony.  It is a technology company from which we can learn many things. It is a perfect exchange.  We give the best advertising. And they give us the technological know-how to be updated."  Maxi Itzkoff, Executive Creative Director, Del Campo Saatchi & Saatchi.


Credits;

Executive Creative Director: Maxi Itzkoff / Mariano Serkin
Creative Director : Diego Medvedocky / Ignacio Ferioli
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account team: Joseph Baide / Ana Bogni /  Reinier Suárez
Production Company: Garlic
Director: Marcelo Burgos
Executive producer: Alvaro Gorospe / Irene Nuñez Palma
Postproduction Company: Serena
Sound designer: Sonomedia.
Soundtrack: Swing Musica.
Advertiser's supervisor: Kim Allard / Takashi Ashida


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