Bucharest - For the recent "Noaptea Agentiilor" (Long Night of the Agencies), Saatchi & Saatchi Romania organized a special event for all those who wanted to get to know the agency and the people behind the ideas.
The team created posters that clearly emphasized that Saatchi & Saatchi Romania is the Lovemarks Company. The invitation was sent out to industry people, media journalists, partners and clients, and around 300 guests were welcomed by the Saatchi & Saatchi team at their offices in Bucharest.
DJ music, live performances (Drum Master Chi Pah), henna tattoos, brand activations with Poi Performance, and a Daring Tree for Milka were all flavours of the event hosted by Saatchi & Saatchi Romania. All guests were dared to name their own lovemarks, with some even going so far as to have it tattooed.
Credits:
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila
Copywriter: Andrei Nica
Senior Account Manager: Ioana Hurdubelea
Sr. Account Executive: Madalina Floria
Account Executive: Cristina Alexandru
Prepress Manager: Dan Butoi
Corporate Communications Officer: Corina Pisc