New York - Slipknot is proud to announce today the launch of the band's first ever digital app across Mac iOS and Android platforms, simultaneous with the release of their first ever Best Of compilation, Antennas To Hell.
Appropriately entitled "Slipknot: Wear the Mask," the app is as much about the fans as it is the band. The point is for fans to learn something about themselves through Slipknot's unique perspective and lens. "Wear The Mask" has social, gameplay, and photography aspects, but it is not any one of those things exclusively.
Clown of Slipknot notes: "Welcome to what we are. Welcome to what you are, and what we together have always been. Slipknot is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let's infect the entire world together as one. It's time to Wear The Mask. Stay (sic) and enjoy it."
Typical band apps are often either an abbreviated website with tour dates and ticket links or a simple game that fans play once before growing bored. With "Wear The Mask", Slipknot and their partner agency, Saatchi & Saatchi New York, they aimed to do more. Together they wanted to create an experience for fans that allowed them to completely immerse themselves in the culture of Slipknot.
Saatchi & Saatchi NY's Chief Creative Officer Con Williamson adds: "Slipknot's Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. "Wear the Mask" is an engaging, layered and multi-faceted way to do that. Fans will discover an app that's complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of Slipknot."
"Slipknot: Wear the Mask" can be downloaded at http://wearthemask.slipknot1.com/
About Slipknot
Slipknot has notched 11 Platinum albums and 38 Gold albums, as well as multi- Platinum releases across albums and DVD releases, via their label Roadrunner Records. The band has won a Grammy, and received 7 nominations. Slipknot recently announced the first ever branded festival, Knotfest, and are currently headlining the Rockstar Mayhem festival across the U.S.
Dates are available here: http://www.slipknot1.com/tour
Guillermo Vega, multi-award winning CCO of Saatchi & Saatchi London, is a man in a hurry. His career includes setting up and growing W+K Sao Paulo from 3 to 100 employees in 4 years. He talks about learning to be patient, the Super London way.
Tide 2021 Superbowl spot: Saatchi & Saatchi New York
Publicis Groupe hires Natalie Lam
Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…
SKS365, a leading international betting company, has chosen Saatchi & Saatchi Italy, led by CEO Simone Masè, to handle the creative account for its sports betting and gaming brand, PlanetWin365.
Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.
Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…
Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…
Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.
Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…
