Sao Paulo - Skol 360° beer doesn't leave you feeling bloated, making it the perfect beer for a barbecue. To launch the Skol Barbecue Customer Service campaign, F/Nazca Saatchi & Saatchi created a print ad that can be used to ignite the barbecue grill.
The "igniter ad" is made with fabric film and paraffin, with very simple instructions printed on it: read the ad, screw it up and ignite it.
Soon, the barbecue grill on the photo will also be available for barbecue lovers on the brand's website: skol.com.br/churrasco.
Youtube Link: http://youtu.be/aDKCplowKx8
CREDITS
AGENCY: F/Nazca Saatchi & Saatchi
CLIENT: Skol
PRODUCT: Skol 360º
TITLE: Igniter Ad
CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima | Theo Rocha
COPYWRITER: Rodrigo Visconti
ART DIRECTOR: Pedro Pinhal
HEAD OF ART: João Linneu
ACCOUNT TEAM: Marcello Penna | Carmen Rodriguez | Danielle Cabral
MEDIA TEAM: Lica Bueno | Rafaela Queiroz | Cristina Omura | Vivian Simões
PLANNER: José Porto | Guilherme Pasculli | Gabriel Morais
PRODUCER: Jomar Farias | Leandro Ferreira | Robson de Vitto
ILLUSTRATION: Fabio Vido
ART BUYER: Juliana Gardim
CLIENT SUPERVISOR: Jorge Mastroizzi | Pedro Earp | Felipe Ghiotto